1. Christian Owens
For my primary research I have conducted a survey collecting data to find out who my target
audience are and what they would like to see from my product that I will be creating. I surveyed
around 12 people and got 7 responses which used to see how I will produce my music video.
Q1.) For the first question I asked “What
is your gender?” the most responses I got
were of the female gender which means
that they are more of the demographic
than males.
Q2.) The age range that I am targeting my music
video at is the 17 to 34 ages. This is because I
aimed my survey towards college students as I
would get quicker responses and also I believe
that this is the age I want to be targeting my music
video at as the ideas I have fit this target audience.
From the responses it shows that I will have to
create a product that interests this age range. To
achieve this I will be making the music video
relatable to 17 -24 year olds using actors in the
same age range and everyday problems that might
occur.

2. Christian Owens
Q3.) The most chosen option for this
question was bands. This means the
target audience would like to see
more than one character on screen at
a time. My chosen option for my
music video would to have a solo
artist so there would be less hassle
with camera techniques and
movement. Since the target audience
has chosen otherwise I will have to
consider changing my ideas to suit
the needs of the target audience.
Q4.) One of the most important questions
that I needed to find out from my target
audience “what format of music video
entertain you whilst watching” the most
responses that I got were for Performance
and Narrative. This means that the target
audience would like to see the performance
- band playing instruments and singing.
They also want a narrative – telling the
audience a story. Other responses included
performance and narrative on their own
and narrative and concept. I feel like I will
follow the target audiences opinions and g
for the highest selected option.

3. Christian Owens
Q5.) The most selected option for
question 5 was indie music. This option
ties in with the ideas that I have for my
music video and the characters I will
create for this project. I feel that
because this particular genre has been
chosen I can apply good conventions
and camera techniques to my project as
I am into this particular genre and know
what kind of codes and conventions will
apply.
Q6.) The target audience I am aiming my
music video at are frequent music video
watchers as the most chosen option is that
the audience watches 5 or more videos a
week. This means that they will be
interested in watching my music video as
they have the time to watch these videos.
However this means that my music video
will have to be professional as possible
because even though I will know all the
codes and conventions. The audience
watching the video will also have a good
understanding of what to expect from my
project.

4. Christian Owens
In conclusion I am aiming my music video at a female audience aged around 17 to 24 years of age.
The music video will be a performance and narrative with the indie music genre. The survey has
shown most of the ideas that I want to portray with some changed options. This survey will allow me
to create my ideas inside a good solid format and template for the pre-production and production
creation.