These are the slides from a 90 min session for the Youth Employment Partnership's Job Developer's meeting. Socially Active’s Lead Social Media Trainer Cher Jones discussed the different ways social media can make or break their client's job hunt.
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Socially Active Job Developer
1. The Socially Active Job Developer
Helping your clients find a
job with social media
2. sociallyactive.ca
What we’ll be talking about today…
• Recruiting and screening with social media
• Why candidates do and don’t get the job
• Online reputation check
• Profile advice
• Job hunting strategies for each platform
• Other online tools
• Final thoughts
• Q&As
3. sociallyactive.ca
80.2 % of Employers Use Social Media to Recruit Candidates
• 86.6% LinkedIn
• 55.3% Facebook
• 46.6% Twitter
• 16.1% Blogs
• 11.6% YouTube
• 64% use at least two of the above
(Jobvite Social Recruiting Survey-2011)
4. sociallyactive.ca
When do employers start checking you out online?
47% before the first contact
27% after the phone interview
4% before the offer
2011 survey results from Reppler.com/Lab42
5. sociallyactive.ca
Candidates are NOT hired because
• Posted inappropriate
pictures/info
• Shared confidential info about
a past employer
• Made discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Showed poor communication
skills
6. sociallyactive.ca
Candidates are hired because
• Accounts supported
qualifications
• Awards & accolades were
visible
• Showcased a good “feel”/fit
• Conveyed a professional
image
• Displayed creativity
• Had good references
10. sociallyactive.ca
Profile Advice
• Complete it!
• Always use a close up
picture
• Great headlines engage
• Bios are worth your time
• Customize URL
• Keep them consistent
• Update regularly
12. sociallyactive.ca
Linkedin should be your client’s primary focus
• Recruiter’s social tool of choice
• Tons of great job postings
• Good professional snapshot
• Can showcase portfolio
• Great for tracking connections
• Perfect research tool
• Network in groups
14. sociallyactive.ca
Other great web resources
• Job posting aggregators
• Presentation sharing sites
• Video sharing sites
• Blog hosting sites
• Facebook Job Apps
15. sociallyactive.ca
Final words of advice…
• They don’t have to be on all social sites.
• Being social isn’t all about them.
• They must always be aware of their
personal brand.
• Review their privacy settings regularly.
• Nothing is private once you post it.
• Regularly audit your accounts.
17. sociallyactive.ca
Thank you!
Connect with me!
Cher Jones
Social Media Trainer at Socially Active
416-970-0546
cher@sociallyactive.ca
Twitter.com/itscherjones
Notas do Editor
Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function
Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people