For businesses to effectively make use of email marketing, they need to stay up-to-date with market trends. There are some latest email marketing trends.

1. Latest 7 Email Marketing Trends
Over the years, email marketing has continued to gain traction and popularity at an
exponential rate. This marketing strategy owes its high popularity to the fact that email
reaches the user directly, and businesses are therefore able to use it to send
commercial messages. These commercial messages contain information such as
proposals for business, advertisements and requests for sales. Due to its high
popularity, businesses are scrambling to find excellent email marketing courses to even
brush their skills up to take advantage of this marketing technique.
In order for businesses to effectively make use of email marketing, they need to stay up-
to-date with market trends. Some of these email marketing trends include:
1. Flexibility and Responsiveness
Research has shown that over 51% of email is now being opened on mobile devices.
For this reason, it is necessary for all email marketing to be dynamic and adaptive to the
wide range of mobile devices; ranging from laptops, through tablets, to mobile phones.
In fact, trends may evolve to a point where email marketing is designed primarily for
mobile devices, and the adapted to desktops and laptops. For businesses to ensure that
their email marketing campaigns are compatible with email, they are trained during an
email marketing course in Singapore, to try out different providers and layouts, sending
themselves test emails, before rolling out the campaigns to users.

2. 2. Use of Video
Videos are being accessed more and more frequently on Social Media, which means
that demand for informational videos has also gone up. Many users prefer to watch
video because it provides a quick means through which to absorb and process
information. Besides this, videos are highly effective for businesses whose products or
services either require a demonstration, or come with instructions. To keep up with this
demand, email marketing applications are making it possible for businesses to embed
video into the emails that they send out to subscribers, in a way that is convenient for
the user to access.
3. Social Media Integration and Opt In
Most businesses integrate email marketing with social media, to one degree or other, at
their discretion. Most email marketing providers have a feature that allows the
businesses to auto-post on their social media accounts, every time they create a
campaign. However, many businesses are concerned that by posting their campaigns
online for open access, it would nullify the need for users to actually subscribe to the
mailing list. The degree to which the business integrates email marketing with Social
Media is completely at the users' discretion, and the email marketing course in
Singapore is ideal for helping businesses to make that decision. At the very least
however, it is important to make it possible to opt in to the business' email list, directly
from their Social Media accounts.
4. Effective Timing
It does the business no good to send out marketing emails that are not being opened.
For this reason, businesses are increasingly concerned with the timing of their email
marketing campaigns. Generally, timing depends on location, as well as the target
market. In order to effectively time their emails, most businesses apply A/B testing;
trying out different timings and seeing which one works best.

3. 5. Opting Out
This may be an uncomfortable subject for businesses, but as easy as it is to opt in, your
mailing list should be easy to opt out of, as well. This is a great tool, because it helps to
narrow down users to the leads that are likely to convert into clients. Email marketing is
about reaching out only to those people who want to be reached, and enhancing those
relationships.
6. Engagement
In as much email marketing involves strategies and metrics, it is important to recognise
that its purpose is to build and enhance relationships. For this reason, it must be
personalized, and relatable. It is a great opportunity to give your business a voice and
communicate that voice to users.
7. Simple Design
There is an irrefutable elegance to simplicity. For an email marketing campaign to
succeed, it needs to be simple both in design and content. It should be easy to access
and the information therein must also be easy to scan through and digest.