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1 de 12
Social Media
Success Stories
1
National Public Radio
Or: “Meta-Social Media”
2
NPR
The company uses LinkedIn as a friendly aid for followers.
3
Open Twitter Chats
• By communicating with their
listeners via Twitter, NPR is
gaining feedback.
4
More Twitter Advice
NPR continues to create good publicity by explaining how
to be effective on social media.
5
Social Media Ethics
• By posting their ethic and moral
code on their website, NPR
shows social responsibility.
6
Red Bull
Or: “The-Self-Creating-Platform”
7
The Red Bull Lifestyle
8
Red Bull Media House
A self-made media company.
9
Red Bulletin
Red Bull’s very own media platform.
10
11
Red Bull’s
Media
Works Cited
NPR Sources
http://www.exacttarget.com/blog/the-30-most-brilliant-social-media-campaigns-of-2014-so-far/
https://www.linkedin.com/company/npr
http://ethics.npr.org/category/a-preamble/
http://digitalservices.npr.org/post/join-us-twitter-chat-friday-october-24th
http://socialmediadesk.tumblr.com/
http://upload.wikimedia.org/wikipedia/commons/5/50/KPLU-FM_Logo.jpg
Red Bull Sources
https://c1.staticflickr.com/1/155/424621034_6f3e2e6fc4_z.jpg?zz=1
http://upload.wikimedia.org/wikipedia/commons/f/f1/US_Navy_070922-N-0066L-020_A_plane_from_the_Red_Bull_Air_Race_maneuvers_around_a_pylon_on_the_slalom_course_in_the_San_Diego_bay_as_Nimitz-
Class_aircraft_carrier_USS_Abraham_Lincoln_(CVN_72)_pulls_into_port.jpg
https://c2.staticflickr.com/4/3156/3359781273_6bdf8ec555_b.jpg
http://www.redbulletin.com/us/us
https://www.flickr.com/photos/redlinx/6063880397/in/photolist-6zPCNt-8cie9m-5LWTe6-8cieem-8ceTkg-8ceTfe-qj9gVH-6LGdwv-ug8Be-g3AJ4y-5vwyeJ-6feobL-aeQYo2-9Cxe7F-g3AKt8-pvPJTj-6FRzdt-J6wZB-aeQYaX-4SAmZH-
6FRAdt-6FVFN7-6FRzSB-6FVFgw-6BeVts-aeTMe7-9vjh1g-g2qxFK-aUcCC-5GiwvV-3RuyG-4DqbCF-6FRAoR-Mujh-cWu9H3-8upk3w-68DHV7-g2nNJY-5YZ25X-fpmDLs-Muhk-emZsmJ-Mujo-4Dusdu-fEs661-4b3ZXu-4pSATR-aDX3oo-
Muk1-77Ad3w
http://www.bandwidthblog.com/wp-content/uploads/2011/11/Red-Bull-Mobile.jpg
http://www.redbull.com/cs/RedBull/RBImages/000/000/422/542/photo610x343a/ScreenShot149.jpg
http://bringingdowntheband.com/wordpress/wp-content/uploads/2011/04/rbma_backdrop.jpg
http://www.totem.tc/insights/2014/8/26/turning-brands-into-publishers-lessons-from-the-red-bull-media-house
12

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