Once you go online, you open up all sorts of options for storytelling. But you need to plan the best course of action to

1. DECONSTRUCTING A STORY
Jim Streisel, MJE, Carmel (IN) High School
www.slideshare.net/CarmelJim
Sunday, September 30, 12

2. The old days…
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3. …are gone.
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4. Storytelling has changed, too.
You need to change with it.
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5. Three easy steps
1.Lay the foundation.
2.Consider the story.
3.Blend methods together.
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6. STEP 1:
LAY THE FOUNDATION
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7. It’s time to rethink what you do
and how you do it.
Are you a NewsPAPER or a
newsMAGAZINE?
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8. Are you truly a newspaper?
Do you publish every day?
Every other day? Weekly?
Do you have traditional
‘sections’ — News, features,
sports, etc.?
Are you ‘shaped’ like a
newspaper (broadsheet)?
Can you publish breaking
news? Developing stories?
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9. If not, consider being
a newsmagazine.
Publish less frequently.
Tackle larger, in-depth
stories.
Graphic cover, teasers to
inside coverage, table of
contents, coverage of special
topics in a centerspread, as
featured on the cover.*
*per NSPA Guidebook guidelines
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10. Then, get a website.
Breaking news
Audio and visual storytelling
Updates
Interactive elements
Social media
Basically, a place for
information to ‘live’
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11. STEP 2:
CONSIDER THE STORY
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12. How is each story best told?
Audio/visual stories need
audio/visual outlets.
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13. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
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14. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
Some stories are told best in
photos.
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15. How is each story best told?
Audio/visual stories need
audio/visual outlets.
Breaking stories need
breaking news outlets.
Some stories are told best in
photos.
And some stories—
compelling ones—still need to
be written.
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16. STEP 3:
BLEND METHODS TOGETHER
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17. Case Study Number 1:
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18. Case Study Number 2:
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19. YOU NEED TO PLAN
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20. Brainstorm topic:
2012 election
When does your print issue come out? Before Nov. 6?
What can you tell readers that they don’t already know? What do
they need to know?
What tools (print and online) can you use to tell the story?
How can you get readers involved?
What’s something new that you can provide?
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21. How we’re covering it:
Print
• Acumen election issue
Web
• Mini-site (hilite.org/election)
• Polls/surveys
• Social media (hashtag?)
• Links to election tools
• Blogs/election night ‘chat’
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22. To recap…
1.Lay the foundation.
2.Consider the story.
3.Blend methods together.
Sunday, September 30, 12

23. Thank you.
Jim Streisel, MJE, Carmel
(IN) High School
jstreise@ccs.k12.in.us
www.slideshare.net/
CarmelJim
Sunday, September 30, 12