VOC and Primary Market Research Approach

1. © MedTech Consulting Associates 1
MedTech Consulting Associates
www.MedTechConsultingAssociates.com
We deliver
meaningful
answers
Quickly and Economically

2. © MedTech Consulting Associates 2
MTCA conducts Primary Market
Research to help you rapidly and
cost-effectively assess new
markets, products, technologies,
or business opportunities.
We do this by partnering with you to thoroughly
understand your current position in the market,
developing focused, in-depth, strategically targeted
interviews, and delivering accurate and actionable
information, quickly and economically.
From market development through business
expansion, we support med-tech innovators develop
and market their products, not only by delivering
meaningful answers to complex questions, but also
by taking on interim leadership roles to effectively
bring new technologies to market.
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3. © MedTech Consulting Associates 3
Get meaningful answers
With just a small number of well-targeted, cross-functional
interviews, we rapidly and cost-effectively help you assess new
markets, technologies, or business opportunities. We do this by
partnering with our clients to thoroughly understand the current
state of the market and your position in the space. We listen
carefully to all your needs and design methodologies that provide
reliable findings within your budget. We conduct conversational
interviews that allow us to map patient care pathways, sales
processes, and critical business processes to uncover the most
essential unmet needs and market trends.
We have a global perspective and a depth of direct leadership
experience across a wide range of business functions and multiple
clinical specialties. Our experience ranges from corporate to start-
up organizations where we have led business development,
product development, clinical research, and commercialization
initiatives in the US and International markets.

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Qualitative Research
Our practical experience allows us to come up to speed quickly and
understand your business situation. We collaborate with you to
develop a detailed discussion guide, and strategically recruit cross-
functional individuals with the right background and expertise. We
conduct virtual or in-person in-depth conversations that allow us to
uncover what really matters to the people we interview. Our
conversational and collaborative approach allows us to host
interactive discussions that uncover true opinions and the reasons
behind them.
Quantitative Research
When larger-scale data is required to assess specific quantitative
variables, we can plan and execute surveys virtually or in person. We
are exceptional in our ability to provide turn-key work that includes
a foundation of methodology and planning, survey design, sampling,
data collection, data tabulations, statistical modeling, exploratory
analysis and a contemporary report that is designed to provide
clear, consolidated, and actionable content.
The statistical modeling procedures that we apply are not
necessarily isolated to a specific technique, rather, we use a series of
steps to prepare the data and isolate components best suited for
predictive analytics, determining key drivers, consumer
segmentation and clustering, and CBC conjoint or MaxDiff / TURF for
price and concept tests.
Our Services

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Representative Areas of Expertise
Anesthesiology Emergency medicine Personalized healthcare
Bariatric surgery Fertility support Point-of-care testing
Brachytherapy Gastroenterology Robotic surgery
Capsule endoscopy Heart valves Surgical technologies
Cardiology Incontinence Temperature management
Critical Care Infection control Vascular technologies
Diagnostic testing Interventional cardiology Wearable technologies
Ear, Nose & Throat In-vitro diagnostics
Embolic protection Neuromonitoring

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Carlo founded MTCA in 2012 after 30 years in the
medical technology space. He has managed the
clinical development and commercial launch of
multiple innovative, first-to-market medical
devices in domestic and international markets.
Carlo has direct experience developing and
leading strategic marketing initiatives, steering
product development programs, and executing
global product launches across a wide range of
medical technologies. Carlo holds a Bachelor of
Science degree in Mechanical Engineering from
The Ohio State University, and a Masters in
International Business Administration from Nova
Southeastern University.
Carlo de la Mata
President
Jeff is a Senior Management Executive known for
being a strong organizational leader with a
proven track record of exceeding goals,
profitable revenue growth, strategy development
and execution, talent recruitment, and team
leadership. Jeff has held executive positions with
several industry-leading companies, including
Baxter Healthcare, BD-Bard, and Deloitte
Consulting. He has extensive experience in sales,
marketing, business and product development,
corporate strategy, and consulting. Jeff has an
MBA from Emory University and a BS in Finance
from Penn State University.
Jeanne is a quantitative insights and analytics
professional with expertise in research
methodology, complex data programming,
statistical analytics, and custom reporting.
Jeanne has authored more than 500 research
methodologies, surveys and reports. She
provides comprehensive design, statistical
reporting and delivery of concept tests, user-
experience evaluation, tracking studies,
customer satisfaction, pricing, NPS, key driver
analysis and legally mandated opinion polling.
Jeanne received a Psychology Degree from
University of Georgia, an executive MBA from
Dartmouth and is certified as an IBM SPSS
Programmer.
Jeff Kline
Consulting Partner
Jeanne Eidex
Consulting Partner
Our Team

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Some of our clients

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Please let us know how we can help
Carlo de la Mata
+1 978.303.7222
Carlo@MTCAmail.com
www.MedTechConsultingAssociates.com
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