This short document sets out CIsquared's beliefs on Innovation management and organization based on our long experience from top tier international companies.
CI squared™ is an innovative company that combines the practicioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes. Go to www.cisquared.com for more information about our systems; they are easy to use - that's why they work!
2. Companies typically have a too short term focused
innovation strategy and “risk making an ever
faster sailing ship”
Levels of innovation management
Transform
Long term sustainability
Develop of the business
Market and product expansion Innovation to support
Defend from current base strategic pillars
Keep relative competitive position New products and new
applications
Meet regulatory requirements
Impact
Continuous operational
improvements
Mitigate risk Breakthrough growth
Typical 85-95% 5-10% 0-5%
company
balance
Desired 70% 20% 10%
balance*
* Depends on type of company, industry, market maturity, etc. Numbers are idealized
across the typical Fortune 1000 company www.Cisquared.com
3. Companies typically define innovation within
current business frameworks, constraining them
unnecessarily
Typical innovation focus
Break-through
innovation
New
Offering 15% 0% New offering in new
markets, but can be
Company’s based on existing
product zone products, services and
technologies
Existing Existing
products and 60% 25% What builds your
Offering
services company for the long
Current term future
solutions
Existing New
Well known Markets Markets
value
proposition Company’s customer zone
Current customer relationships
Existing channel partners
Well known segments, and geographies
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4. We believe Innovation should be conducted in a
way that brings a consistent value logic through
the chain, in line with the company’s strategy
• An innovation theme builds on the long term
strategy of the company with relevance across
the value chain
• It has a fit with the company’s strategy
• It has a higher value potential in total than
the sum of its projects
• Responds to a megatrend and focuses the
company’s efforts where most effective
• Avoid working on a range of unrelated
initiatives, which, although possibly creating
value one by one, do not build on each other
and achieve synergies
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5. We believe the best innovation management
applies the right archetype for the job
Employ all archetypes of innovation management
– but know what to use when!
The usual suspects The innovation team The Crowd
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6. We believe innovation and co-creation happens
and must be captured “in the moment”, requiring
a mobility enabled innovation management system
Bright ideas appear in the moment and are gone just as quick
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7. We believe the innovation process must be aligned
with the corporate investment process, yet
incorporate other issues such as IP
Decision gate Decision gate Decision gate
Discover Develop Deploy
Business case Updated Commercial-scale
IP analysis business case trials
Feasibility study Customer Value in use analysis
Idea collection analysis Marketing plan
Performance
Idea screening requirements Prototype/trial Sales enrolment
Idea mapping IP protection
Feed back
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8. The CI squared™ innovation system is designed to
facilitate the best possible Ideation, Innovation
and Co-creation all in one
CI squared™ is an innovative company that
combines the practitioners’ expertise and
knowledge with a drive for simplicity and
function to bring you the best possible support
for your business processes.
The CI squared™ system includes our One Click
Idea™ solution. It has the most intuitive user
interface on the market.
It's easy to use, that's why it works.