In partnership with Glasgow City Marketing Bureau and VisitBritain, VisitScotland will be operating a Destination Media Hub in the iconic Teacher’s Building, in St Enoch Square for the duration of the Games. This one-stop shop facility for consumer, lifestyle, travel, news and sport media, operating from 8am – 8pm from Sunday 20th July to Monday 4th August, will offer a range of facilities to registered users: destination information on Glasgow, Scotland and the rest of the UK, working press area, free wi-fi, media interview zones and most crucially for PRs involvement, a daily programme of news conferences and events. Visit Scotland are looking for your support and ideas to create an engaging media events programme to run the full two week period. From food sampling and demos to design showcases, news announcements and whisky tastings, we want to showcase every aspect of Scotland, giving journalists visiting Scotland a flavour for what the country has to offer. Similarly, we are keen to work with our industry partners on compiling a booklet of media offers and a diverse and inspiring Scottish character bank, which media can look to for potential interviewees and spokespeople on a range of topics. For more information contact sarah.ormerod@visitscotland.com. This presentation has originally given to the Visit Scotland PR forum hosted at Creative Scotland in conjunction with CIPR Scotland.

1. XX Commonwealth Games
PR opportunities
November 2013

2. 2014: a pretty big year for Scotland...
• XX Commonwealth Games – the biggest sporting event in
Scottish history
• Running from 23 July - 3 August, the Games offer visitors
the chance to see some of the world's top sporting talent
in action, while extending their trip to see what Scotland
has to offer
• Its not just about sport………
• Jam-packed cultural event programme on offer
throughout Scotland: ‘Culture 2014’ & ‘Festival 2014’
• Businesses, partners and the public getting behind the
event to make it a success & create a lasting legacy for
Scotland…which is where you come in!
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3. Destination Media Hub
What is it?
In partnership with VisitBritain and GCMB we are creating a one
stop shop for worldwide consumer, news & sports media
available from Sun 20th Jul – Mon 4th Aug, 8am-8pm: working
press area, wifi & printing, destination info, events programme,
fast track filming permissions, conference & interview zones
Where is it? the IET Teacher’s Building, St Enoch Square,
Why is it relevant? Anticipate over 1,000 media to be in
Glasgow during the Games – huge opportunity to showcase
Scotland as a must visit destination to a global audience
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4. How do I get involved?
• Events & news conferences: several available spaces to put on bespoke
events / conferences & experiences for media ie. Culture / design
showcases, tastings & demos, Q&As, news announcements
• Hosting of external media events
• Media offers: Discounts & exclusive offers for accredited media
• Goody bags: Samples & media gifts
• Press trip support: Accommodation, travel and itinerary
support, Glasgow, Scotland & UK wide
• Scottish characters: Interesting spokespeople across a multitude of themes ie.
food & drink, culture & creativity, history & heritage, innovation
Our digital destination media hub will enable us to identify journalist’s areas of interest
and tailor communications & invites to events accordingly
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5. Additional opportunities: digital DMH
What is it?
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A bespoke site created with GCMB & VB to collate a
database of accredited media
Accreditation for the DMH is now open to media via a
registration page on our new online media centre:
www.destinationmediahub.com
Registered media can access media collateral including broll footage, imagery, media offers, itinerary ideas, fact
sheets, news & events information
How can you help?
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Follow us on Twitter for regular news @mediahub2014
We are compiling a book of media offers & a character bank
now – send us your input!
Keep us updated on your news – regular & tailored drip
feed of editorial content / event information to registered
media
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6. Additional opportunities: MPC
• Main Press Centre (MPC) Tourism Showcase:
Dedicated space within the Glasgow2014 media centre to
showcase Scotland & the UK as a destination in partnership
with GCMB & VisitBritain
• What is it? destination information and advice for official
accredited sports media
• Opportunities for partner involvement? Schedule
of added value activity / experiences being developed to
showcase the best of Glasgow, Scotland & the UK, driving traffic
to the stand and engaging media
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7. Next steps…
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We want to hear from you and how you’d like to get involved……….
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Press trips/news content/media comms:
erin.hickey@visitscotland.com
Sarah.drummond@visitscotland.com
Calum.frier@visitscotland.com
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Destination Media hub events /media offers & support
Sarah.ormerod@visitscotland.com
calum.frier@visitscotland.com
Julia.buschmann@visitscotland.com
Frances.allan@visitscotland.com
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Interviewees / spokespeople
sarah.drummond@visitscotland.com
Julia.buschmann@visitscotland.com
General enquiries information can be sent to travelpr@visitscotland.com
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