market positioning

1. Market positioning A firm discovers different needs and groups in market place, targets those needs and groups that it can satisfy in a better way, and then positions its offering so that the target market recognizes the firm’s distinctive offering and image.

2. Positioning strategies A firm should identify possible competitive advantage in the form of: - a) product differentiation b) service differentiation c) image differentiation d) personnel differentiation 2. It should select right competitive objectives 3. There should be proper media planning 4. Timing is very important for positioning 5. Keeping in view the whole marketing environment, it should be decided by the firm where and how to position the product