Know how to recognize and find solutions to valuing, managing, buying, and selling troubled real estate assets? After attending this forum you will have a good grip on the life cycle of a troubled asset and how you can recognize where business opportunities exist.
Listen as a banker, a broker and a property manager currently active in this market discuss such topics as:
• Identifying lender, broker, manager, and owner objectives.
• The cradle to grave story.
• The pitfalls of working the Troubled Asset Market.
• Identifying opportunities for yourself and your
clients.
• Where do REO listings reside?
• Get a feel for foreclosures and short sales.
• What is the sales hot button?
2. Jeffrey S Pitcher Ballard Spahr, LLP Partner Phoenix, AZ Tim Michel Cassidy Turley Senior Managing Director Indianapolis, IN Steve Price Realytics, LLC Owner Colorado Springs, CO REO Lifecycle Panelists Working with Servicers and Receivers Broker Tools Required To work with REO The Legal Perspective
4. REO and NPN Market For the Q2 reporting period in 2011 3,543 banks are reporting commercial REO for a total of $10.14B. So far this year 73 banks have been closed by FDIC. Source; FDIC
5. REO and NPN Market Bank owned commercial property currently represents about 17% of the total distressed commercial real estate balances which for our purposes is made up of 30-day late, 90-day late, non accrual, and bank owned commercial property totals held at (non OTS regulated) US banks as of this release. Source; FDIC
6. REO Market MF 13% Owner Occupied 30% Construction Development 22% Income Producing 35%
62. Jeffrey S Pitcher Ballard Spahr, LLP Partner Phoenix, AZ Tim Michel Cassidy Turley Senior Managing Director Indianapolis, IN Steve Price Realytics, LLC Owner Colorado Springs, CO Questions for our Panelists? Working with Servicers and Receivers Broker Tools Required To work with REO The Legal Perspective
Notas do Editor
INTRODUCTION
WHAT ’S IN YOUR TOOLBOX
WHAT ’S IN YOUR TOOLBOX
STAND OUT IN A CROWD Are you relying on the reputation of your employer? Or, do you think you ’d do better if you worked for a bigger company? Don ’t you have enough competition already? Whether you ’re a one-person firm, a small boutique shop, or the a member of the largest firm in your community, would you like to have the tools and skills to stand out in a crowd? To tackle the toughest problems and be paid accordingly? Would you like to make more money by being a better problem solver? Then understand this, “We are paid in direct proportion to our ability to bring value to the transaction.”
WHAT ’S IN YOUR TOOLBOX Tools – Do you need to clean and polish any of your existing tools, or is your toolbox missing any tools you ’ll need to succeed in the current marketplace? Skills - Do you carry any tools that you don ’t know how to use? Knowledge - Does your knowledge set meet the requirements of your clients, prospective clients and market conditions? Experience – Do you preach what you practice and call upon both your positive and negative experiences? If you need more experience, do you have a suitable mentor? Relationships – Have you put together the right team? Are they all wearing the same colored jersey? Creativity – Do you practice creativity, identifying all viable alternatives, testing each option and supporting your recommendation? Actions – Are you prepared to support your recommendations through action (negotiations, closing skills, contract writing, overcoming obstacles)?
SHARPEN YOUR SAW A friend of mine once said “Now’s the time to sharpen your saw”. Morgan also said, “You don’t shut down the mill when it’s time to sharpen your saw.”
TOOLS “ You don’t pay a mechanic to use their tools, but to fix our problems.” “ You can’t nail a nail with a skill saw.” Do you have the right tools in your toolbox? Financial Calculator Market Studies Spreadsheets Photography Media Internet
SKILLS “ The genius of a master painter isn’t the fact that they use a brush.”
SKILLS “ They have the skill and talent to know where to put the paint.” Do your skills match the needs of our current turbulent environment? Do they include? Communicating (listening, speaking clearly, technically correct) Negotiating (balanced, fair, win-win) Analytics (comparative lease analysis, lease vs. own, disposition alternatives) Conceptual Understanding (Cap Rate, Cash-on-Cash, IRR, NPV, DCF) Marketing (push, pull, promotion, advertising, cost-benefit analysis) Process & People Management (due diligence, financing procurement, value)
KNOWLEDGE Will Rogers once said, “A man only learns in two ways, one by reading, and the other by association with smarter people.” Does your knowledge toolbox include… Market and Product Knowledge? Financial and Market Analytics? User and Investor Decisions? After-Tax Impact of Financing and Leverage? Leverage of Basis? Troubled Debt Restructuring? Valuing Investments in Turbulent Times? Raising Debt and Equity Capital? Development? Litigation Support? Consulting and Advisory Services?
EXPERIENCE Does your experience include… Success (in spite of yourself)? Dumb luck? Just being at the right place at the right time? A plan for success? Setting yourself apart from your competitors? Working and implementing your plan? Owning commercial real estate? Being a landlord? Making mistakes? Sharing with others? You can often make up for a lack of experience with hard work and enthusiasm, and/or teaming with others
RELATIONSHIPS “ It’s easy to make friends. It’s harder to develop relationships.” “ It’s hard to find customers. It’s even harder to cultivate customers that stick with you forever.” What are you doing to make sure your clients stick with you forever?
CREATIVITY The questions isn ’t…what’s in the box?
CREATIVITY The question is..what ’s outside the box? What if your client asks… Should I lease or buy? Do you think I should sell or hang on to it? Which location do recommend? What ’s the tax impact? How much should I pay? Why? What are my other options?
SUCCESS STRATEGIES Treat every transaction equally – Treat the largest and smallest clients and transactions with the same care and concern Every assignment is an opportunity – Document your knowledge, thinking, problem solving, recommendations and skills. Price your talent accordingly – Most folks underestimate how much people will pay for someone to solve their problem. Ask anyone with a toothache. Sell the salami a slice at a time – Break down every assignment and your fee into bite-sized chunks. Most folks won ’t pay $80 bucks for a meal, but will gladly order four tapas at $20 bucks a piece, plus the booze and tip. FEE, not FREE – Even Gillette doesn ’t give away the razor handles. Your time is worth money– either to you or the next client. It’s OK to offer a discount or a credit to a good customer or someone who’s already bought a slice of the salami. Just get paid whether the deal flies or dies. Services are not benefits – See next slide
PRODUCTS AND SERVICES Most firms offer the same products and services…
FEATURES AND BENEFITS Identify issues no one else considered Emphasize features and benefits Focus on outcomes Make them look good or better than they already do
ACTIONS So, what are you going to do about it? Let ’s get started…Take action Treat every party and transaction like your next job depends on it Document every deal for “show and tell” Don ’t avoid low hanging fruit, but don’t avoid reaching higher either Learn something few others know Clean and lubricate your tools Use the right tool for the job and replace them when necessary Set yourself apart from the crowd Assemble the best team possible – “If you think you know it all, others will know you don’t.” Promote the benefits of renting your talent Price your talent accordingly Get paid whether the deal flies or dies You have limited time to attract the best clients, so periodically help the inferior ones find a new broker Work only the most interesting and self fulfilling assignments you can find.