1. Social Media
for REALTOR®s
Chris Burdge  250.508.7761 www.bwest.ca

2. Credentials
 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founded Social Media Camp – 2010

3. What is
Social
Media
?

4. Social ~ the characteristic of living organisms.
It refers to the interaction of organisms with
other organisms (people) and to their collective co-
existence.
Media ~ tools used to deliver,
share & store information or data.
Chris Burdge  250.508.7761 www.bwest.ca

5. social networks
Social Networks You Know Online Social Networks
 Charity  Facebook
 Religions  Linkedin
 Chamber of Commerce  Twitter
 Toast Masters  YouTube
 Sports Teams  Pinterest
 IPEN  Google+
Chris Burdge  250.508.7761 www.bwest.ca

6. S ocial Media S trategy

11. Social Media Strategic Planning
1. Objectives
2. Strategy
3. Tactics
4. Measurement
Chris Burdge  250.508.7761 www.bwest.ca

12. Objectives
 Increase website traffic
 Generate awareness
 Build “social capital”
 Generate leads
Chris Burdge  250.508.7761 www.bwest.ca

13. Social Media ROI
Chris Burdge  250.508.7761 www.bwest.ca

14. Social Media Strategy
Content
Engagement
Management
Measurement
Chris Burdge  250.508.7761 www.bwest.ca

15. 1. Content
− Plan compelling, valuable content
− Copy, images, video
− Follow category, partners,
customers, prospects
− Create 5 blog “themes”
Chris Burdge  250.508.7761 www.bwest.ca

16. Five Themes
1. First Home Home Buyer
2. Financing
3. Selling Your Home
4. My Community
5. Condos
Chris Burdge  250.508.7761 www.bwest.ca

18. Outposts
Base Camp

19. Social Media Strategy
Content
Engagement
Management
Measurement
Chris Burdge  250.508.7761 www.bwest.ca

20. 2. Engagement
− Determine tools (Blog, Facebook,
Twitter, YouTube)
− Start slow, get comfortable
− Network building
− Engage … be “social”
Chris Burdge  250.508.7761 www.bwest.ca

21. Chris Burdge  250.508.7761 www.bwest.ca

23. Twitter
Amicr bl
o- oggingser ice al inguser t send &r d “t eet w ae
v low so ea w s” hich r
t - sed post ofup t 140 characters in l h.
extba s o engt
Chris Burdge  250.508.7761 www.bwest.ca

27. Professional Well written
Profile Image bio with link
More
followers than
following
Branded Background.
Should include phone
# and email

29. What to tweet…
 Abl post/ev
og ent
Tips
 T 10L s
op ist
 A aquest /getfeedba
sk ion ck
 R w somet int est /useful
et eet hing er ing
 Aw ys a v l
l a dd aue
Chris Burdge  250.508.7761 www.bwest.ca

30. What NOT to tweet…
 W tyourca ha forbr kfa , ora hingel a yourca…
ha t d ea st nyt se bout t
 Y L ings
our ist
 Y Open Houses
our
 A aw ys r
nd l a emember t Int netnev for s, a that’s a long
, he er er get nd
time…
Chris Burdge  250.508.7761 www.bwest.ca

33. Tweet Rule
10 : 1
Value-add : Marketing
Chris Burdge  250.508.7761 www.bwest.ca

34. Chris Burdge  250.508.7761 www.bwest.ca

35. The 90 Day Challenge
Commit to doing the following for 90 days:
– Tweet every day at least 3 times, more if
you’d like
– Talk about what you are passionate about
– Find people to follow in various areas;
business, sports, hobbies
Chris Burdge  250.508.7761 www.bwest.ca

36. The 90 Day Challenge
Commit to doing the following for 90 days:
– Create at least 2 lists e.g. business related,
client related
– Retweet people who’s tweets you enjoy
– Say something funny – show your sense of
humor
Chris Burdge  250.508.7761 www.bwest.ca

37. The 90 Day Challenge
– Reply at least once a day with either a
comment or question
– Post a few pictures
– Use a few hashtags e.g. #yyj #condo or
others related to your business
– Get to know Tweeps “IRL” by attending
an event e.g. a tweet-up
Chris Burdge  250.508.7761 www.bwest.ca

38. What’s new
@ facebook?
Chris Burdge  250.508.7761 www.bwest.ca

44. BUILDING YOUR

49. The average CND Facebook
user has 190 friends
Chris Burdge  250.508.7761 www.bwest.ca

50. The average CND Facebook user has
190 friends
218 (comments) X
190 (friends) =
41,420 impressions
Chris Burdge  250.508.7761 www.bwest.ca

51. Chris Burdge  250.508.7761 www.bwest.ca

52. Social Media Strategy
Content
Engagement
Management
Measurement
Chris Burdge  250.508.7761 www.bwest.ca

53. SM Strategy Breakdown
– Management (tools & systems)
− Identify resources
− Hootsuite
− Create a System
− Work it…
Chris Burdge  250.508.7761 www.bwest.ca

55. Chris Burdge  250.508.7761 www.bwest.ca

57. SM Strategy Breakdown
1. Content
2. Engagement
3. Management
4. Measurement
Chris Burdge  250.508.7761 www.bwest.ca

58. SM Strategy Breakdown
1. Measurement & Monitoring
− Google analytics
− Hootsuite
− Facebook
Chris Burdge  250.508.7761 www.bwest.ca

61. things
you ca do
n
today
Chris Burdge  250.508.7761 www.bwest.ca

62. 1
st r
at
l ening…
ist

63. 1. Listen for…
 Who’s talking about you, your
organization, your industry
 What are they saying
 Look for opportunities to engage
Chris Burdge  250.508.7761 www.bwest.ca

65. 2. Start a blog
 Simple & cheap
 Search engines love blogs
 Encourages repeat visits
 Foundation / hub
Chris Burdge  250.508.7761 www.bwest.ca

70. 3. Try Something New
 Facebook contest
 YouTube Branded Channel
 QR Code
 Pinterest

74. video ideas
 Slide Shows
 Interviews
 Behind-the-scenes
 Reviews
 Video blogs
 Commercials
Chris Burdge  250.508.7761 www.bwest.ca

75. social media mantras
2. Listen, listen, listen
3. Content is king…
4. Always add value
5. Answer the phone
6. Test, track & tweak
7. Success takes time…