1. For College Grads
Chris Burdge
bWEST Interactive
Chris Burdge 250.508.7761 www.bwest.ca
2. Credentials
Online marketing since 1994
Using LinkedIn since March 23, 2005
McCann Erikson, Publicis, Cove-Ito (Japan)
Founded bWEST – July 2009
Co-founded Social Media Camp 2010
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4. Top 4 reasons to use Linkedin
1. Manage your professional identity
2. Demonstrate expertise
3. Networking / Connections
4. Look for opportunities
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11. Ways to use LinkedIn
Chris Burdge 250.508.7761 www.bwest.ca
12. What can you do…
1. Create a professional Profile
2. Add Connections
3. Get / Give Recommendations
4. Groups – connect & engage
13. What can you do…
5. Increase your visibility
6. Scope out the competition
7. Apps: blog, slideshare…
8. Research prospective employers
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19. Top 5 mistakes…
1. Not displaying a photo
2. Profile not completed
3. Not listing websites
4. Not claiming personal URL
5. Inappropriate connections