Brainstorming with the Business Model Wheel (TM)

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© Business Model Institute 2013
Brainstorming using the
Business Model Wheel ™

2
Addressing the Core Business Model
© Business Model
Institute 2013

3
What is the offering?
© Business Model
Institute 2013

4
How will you monetize it?
© Business Model
Institute 2013

5
How will sustain the model?
© Business Model
Institute 2013

6
Write the core business
model on the wheel
© Business Model
Institute 2013

Business Model Wheel example using
online music service

9
Use the outer ring to note key
points for each section
© Business Model
Institute 2013

11
Add section scores
© Business Model
Institute 2013

13
Use the framework as a
brainstorming tool
© Business Model
Institute 2013

15
The Business Model Wheel
offers a structured approach
to brainstorm and evaluate a
business model
© Business Model
Institute 2013

16
© Business Model
Institute 2013
Download the Business Model Wheel ™
at businessmodelwheel.com

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