The Fitness Industry Technology Council is striving to get the industry to work together to create interoperability standards that will help to grow the marketplace and enhance user exerperience for users in and outside of health clubs. Join us at www.fittechcouncil.org .

1. Networked Fitness
Technologies Are Creating New
Opportunities For Gym Operators Like You
FIT-C August 2014
What Is Networked Fitness ? Why Is It Important For Health Club ? What Should Owners
And Operators Keep In Mind As They Evaluate Technology Alternatives?
The Fitness Industry Technology Council Shares Its Views For The Industry.
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Bryan O’Rourke
@bryankorourke
@fittechcouncil

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What Is Networked Fitness?
The Internet Of Things Is Here
Why Is Networked Fitness Important ?
Consumer Dependence On Technology Has Evolved
Important Points To Keep In Mind
How Club Owners Should Evaluate Technology Options
How Can Networked Fitness Help Your Club ?
New Ways Of Serving Customers And Managing Your Club
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“When it comes to the future, there are three kinds of people: those
who let it happen, those who make it happen, and those who
wonder what happened.” - John Richardson

3. What Is Networked Fitness ?
The Internet Of Things Is Creating XX Devices By 2016.
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What Is Networked Fitness ?

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The wearables market is poised to grow from 14 million devices
shipped in 2011 to 171 million units shipped by 2016-60% fitness.
Wearable Tracking Devices Emerging

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Consumer Connectivity Via Smartphones Continues To Grow

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Apps Are A Big Part Of The Smartphone Environment

7. What Is Networked Fitness ?
The Seamless Connection Of Equipment,
Sensors, Applications and Devices That
Provide Enhanced Customer Experience
And Facility Management
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8. Why Is Networked Fitness Important ?
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Consumer Expectations Regarding Convenient
Technologies Are Rising. Banking, Shopping, Health.
The FUTURE Of WELLNESS
IS CONNECTED HEALTH

9. Why Is Networked Fitness Important ?
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Increasing Number Of Digital Alternatives To Health Clubs

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Consumer Experience Is The New Marketing

11. Why Is Networked Fitness Important ?
A Surge In Devices - The Internet Of Things
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12. Why Is Networked Fitness Important ?
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Rapid Technology Advancements

13. Why Is Networked Fitness Important ?
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New Business Models Emerging

14. Why Is Networked Fitness Important ?
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By Themselves Trackers Not Working - YET

15. Why Is Networked Fitness Important ?
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Market Is At The Beginning

16. What Is Networked Fitness For Operators ?
Networked fitness is the application of technologies that
enable club operators to manage assets, enhance customer
experience and gain data to improve their operations.
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17. Big Challenge Is No Interoperability Standards
The Fitness Industry Technology Council Is Establishing
Interoperability Standards To Enable Easier And More Seamless
Integration For Networked Fitness. Please Join Us.
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18. How Can Networked Fitness Help You ?
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Differentiation From Competitors

19. How Can Networked Fitness Help You ?
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Create A More Customer Centric Experience Inside & Outside Club

20. How Can Networked Fitness Help You ?
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Understand Trends And
Practical Applications

21. How Can Networked Fitness Help You ?
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23. Key Points To Keep In Mind
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First: Think Strategically About Technology

24. Key Points To Keep In Mind
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Be Wary Of What Is “Open - Closed ” Systems
Walled Gardens

25. Key Points To Keep In Mind
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Evaluate Cost Closely

26. Key Points To Keep In Mind
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Seek Third Party Expertise If Possible

27. Join Us
Become A
Member
#itsamovement
#futureoffitness
Bryan O’Rourke
Bryan@Fittechcouncil.org
@bryankorourke
@fittechcouncil
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