This document outlines MVC Commercialization Expertise across various phases of product development and launch. It provides services in four key areas: Medical Strategic Management, Market Research, Marketing, and Product Development. For each area, it lists specific services such as clinical development, medical monitoring, sales training, market assessment, promotional campaign development, new product planning, portfolio management, and more. It also lists therapeutic area expertise and collaborative opportunities.

1. MVC Commercialization Expertise

2. Phase I LaunchPhase IIa Phase IIIPhase IIb
• Design Clinical
Development
• Educate internal
stakeholders
• Uncover
Customer
Insights
• Understand
Market
Dynamics
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• Understand
Market
Opportunity
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• Determine Key
Product Drivers
• Define Target
Audiences &
Targets
fine Target
Audiences &
Targets
• Identify
differentiating
positioning
based on TPP
• Monitor
Product
Development
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• Support
Product
Positioning
• Determine
lifecycle
strategy
• Establish
Advocacy
• Determine
Medical
Strategy
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• Enhance brand
equity through
campaign and
message
development
• Build brand
equity
• Optimize
product
portfolio
• Develop
Medical
Strategies
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• Evaluate sales
force
effectiveness
• Prepare for
launch
• Optimize
commercial
performance
• Educate
internal
stakeholders
• Support
promotional
activities
Product
Development
Market
Research
MarketingMedical
Expertise

3. Phase I LaunchPhase IIa Phase IIIPhase IIb
• Clinical
Development &
Operations
• Design Clinical
Development
• Educate internal
stakeholders
• Exploratory
Research
• Competitive
Landscape
research
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• Market
Assessment &
sizing
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• Commercial
Assessment
• Treatment
Algorithm &
Patient flow
fine Target
Audiences &
Targets• Market
Assessment &
sizing
• Financial
Impact
• Medical
Monitoring
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• Segmentation
• Targeting
• Positioning
• Lifecycle
Management
• Portfolio
Optimization
• Establish
advocacy
• Determine
medical
strategy
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• Promotional
Campaign
development
• KOL Influence
Mapping
• Pricing
Research
• Brand
development
• Campaign &
message
development
• Medical
Strategies
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• ATU
• Message Recall
• Launch strategy
• Multi-channel
Marketing
• KPIs
• Commercial
effectiveness
• Sales scientific
training
• Medical
promotional
support
Product
Development
Market
Research
MarketingMedical
Services

4. MARKETING VISION CONSULTING
COMMERCIALIZATION SERVICES

5. Medical Strategic Management
 Clinical Development & Operations - clinical study
design and strategy, protocol, Steering Committee
Management, data review, analysis & reporting
 Medical Monitoring - safety monitoring, coding
 Sales Scientific Training - live or web-based training,
module preparation (Phases I-III)
 Medical Strategies - Advisory Boards, Publication
Strategy, Scientific Platform, Medical Strategic Plan,
KOL Development, Speaker Training & Meetings
 Medical Promotional Support – Promotional Material
Review

6. Market Research
 Commercial Assessment –
 Treatment Algorithm/Patient Flow -
 Segmentation -
 Positioning -
 Branding Research -
 Promotional Campaign Development –
 KOL Influence Mapping -
 Pricing Research -
 ATU -

7. Marketing
 New Product Planning
 Product Forecasting
 Launch Preparedness
 Product Lifecycle
Management
 Portfolio Optimization
 Business Analysis &
Planning
 New Business
Development
 Brand Development &
Management
 Strategic Marketing
 Commercial Effectiveness
 Resource Optimization
 Medical & HCP Marketing
 Consumer & Patient
Marketing
 Managed Markets
Marketing
 Multi-Channel Marketing
 Digital Marketing
 KOL Mapping
 Advocacy Development

8. Product Development
 New Product Planning
 Strategy Development
 Strategic & Tactical
Project Management
 New Product Ideation &
Gap Analysis
 TPP Development
 Regulatory Registration
Planning
 Technology Transfer
 Team Leadership &
Facilitation
 Business & Financial
Processes
 Business Cases
 New Product Proposals
 Clinical Development
Plans
 Project Timelines
 Portfolio Management
 Budget Planning &
Forecasting

9. Therapeutic Area Expertise
Metabolics (Diabetes/Obesity)
Central Nervous System Disorders
GI Disorders
Transplant
Respiratory
Wound Management
Cardiovascular
Anti-virals/HIV
Immunology
Anti-infectives
Women’s Health
Pain/Inflammation/Rheumatoid Arthritis
Oncology
Cough & Cold Preparations
Ophthalmology
Urology
Sports Physiology
& Rehabilitation
Medical Devices
Diagnostics
Dermatology/Skin Care & Nutritional

10. Collective Collaborations