Content Marketing – Building & Implementing Your New Strategy!
5/30/2013
Moderator: Fauzia Burke, President & Founder, FSB Associates
Content marketing is crucial for a successful brand strategy, and is necessary for individual authors, as well as imprints to publishing houses small and large. Learn why content marketing is the hottest trend and why companies like American Express®, Coca Cola®, and Red Bull® are investing millions in it. Join book marketing and Public Relations expert Fauzia Burke as she unravels the mysteries of how to attract readers with content and what content works best on social networks. Also covered is how to develop a calendar and schedule that promotes effectiveness and efficiency. To close this session, Burke will share how to assess success and how to properly adjust a content marketing campaign so it flourishes!
15. Before You BeginStep 1
Know Your Audience
Get Their Permission
Plan Consistent Engagement
Decide on a Call to Action
Learn the Tools
@FauziaBurke #BEA13CM
Thursday, June 6, 13
21. Keep TrackStep 4
Traffic to Blogs
Growth in Number of Followers
Interaction on Social Networks
Request for Information
Sales
@FauziaBurke #BEA13CM
Thursday, June 6, 13
24. Let’s review the process
1. Review audience & Set Goals
2. Pick Elements
3. Plan Timing
4. Track Success
5. Adjust
@FauziaBurke #BEA13CM
Thursday, June 6, 13