Join us for this powerful webcast that will kick start your email marketing success! Learn how to integrate social and mobile...plus see how smart franchises are winning the email marketing game.

1. 1
Lindsay
Arndt
Email
Marke,ng
Expert
lindsay@bluewaterbrand.com
Goal!
How to Score
with The New
Email Marketing

2. Email
Marke2ng
of
the
Past
“The
Old”
Email
2
• Fresh
&
New
• No
expecta,ons
• Popularity
• Join
the
masses
• Experience
• Be
Involved
#TheNewEmail

3. • Knowledge
• Big
expecta,ons
• Drive
• Beat
the
masses
• Dedica2on
• Be
the
Best
3
Email
Marke2ng
of
Today
“The
New”
Email
#TheNewEmail

4. 4
3
Things
You’ll
Learn
Today
1) The
Power
of
Integra2ng
Email
with
Social
&
Mobile
2) How
to
use
Data
to
Create
Engaging
Email
Marke2ng
3) Understanding
the
Benefits
Measurement
#TheNewEmail

5. 5
OLD
EMAIL
MARKETING
• The
Forward
• Connec,on:
Family
&
Friends
• What
do
I
get
in
return?
Email
+
Social
Media
#TheNewEmail

6. 6
Email
+
Social
Media
NEW
EMAIL
MARKETING
• Social
Share
BuPons
• Connec,on:
Family,
Friends,
Customers,
Fans,
Followers,
etc.
• This
is
interes,ng!
Take
a
Look!
#TheNewEmail

7. 7
Email
+
Social
Media
MVP
#TheNewEmail

8. 8
Share
Offer
“Like”
Op,on

9. 9
Email
+
Mobile
OLD
EMAIL
MARKETING
• Desktop
Viewing
• No
Smartphones
=
No
Mobile
Access
• Text
&
Clip
Art
#TheNewEmail

10. 10
NEW
EMAIL
MARKETING
• Smartphones
are
Here!
• Text,
Images,
HTML,
Flash…
Email
+
Mobile
#TheNewEmail

11. 11
Email
+
Mobile
MVP

12. 12
Social
Share
BuPons
Personaliza,on
Offer
Large,
Clickable
Links
Subject
Line:
Short
&
Sweet

13. 13
HALFTIME

14. 14
Email
+
Data
OLD
EMAIL
MARKETING
• Collect
&
Send
• Capture
Email
Address
• No
Other
Customer
Data
• No
Personaliza,on
• SPAM
#TheNewEmail

15. 15
NEW
EMAIL
MARKETING
• Targeted
Messaging
• Customer
Data
• Buying
Behavior
• Customer
History
• Geographic
Loca,on
• Use
of
Personaliza,on
Email
+
Data
#TheNewEmail

16. 16
Email
+
Data
MVP
#TheNewEmail

17. 17
Triggered
Email
Type:
Welcome
Social
Share
Personaliza,on
Offer

18. 18
Email
+
Measurement
OLD
EMAIL
MARKETING
• Collect
Minimal
Stats
• Number
Sent
• Number
Opened
• CTR
#TheNewEmail

19. 19
#TheNewEmail
NEW
EMAIL
MARKETING
• Advanced
Sta,s,cal
Repor,ng
• Grade
Past
Performances
• Roadmap
to
Success
• Customer
Engagement
Email
+
Measurement

20. 20
Email
+
Measurement
MVP

21. 21
Offer
Offer
Social
Share
Great
Use
of
Data
&
Measurement
Targeted
Subject
Line

22. 22
Win
with
The
NEW
Email
Marke2ng
• Social
Sharing
• Build
Your
Fan
Base
• Mobile
Op2miza2on
• Get
Pumped
Up
• Data
Collec2on
• Prac,ce,
Prac,ce,
Prac,ce
• Measurement
• Create
Your
Star,ng
Line-­‐up
#TheNewEmail

23. 23

24. 24
Lindsay
Arndt
Lindsay@bluewaterbrand.com
Bluewaterbrand

25. Connect with Us!
25
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog
#TheNewEmail