BlueReach presents a presentation on effective online marketing tools that help to increase traffic for local real estate agents.

1. Sean Simone
BluReach
November 22, 2011

2. 1. Choose the relevant content that will
connect emotionally with potential
homebuyers/sellers
2. Determine cost effective tools on the
market that we can use to distribute
content
3. Develop/Deploy a strategy for these
tools
4. Stay within a reasonable budget
5. Measure Results &Repeat what works!

4. Website
& Blog
Email Search
Social

5. Websites, L
anding
Pages &
Blogs

7. Search

8. Watch: location, logged in/out, level of competition

9. Domains?

10. Goals? Focus on optimization

12. No ads on
smartphones
Search goes
straight to Places
for local terms

15. Social

16.  Nearly 17million people have
connected their YouTube account to at
least one social service
 150 years of YouTube video are
watched every day on Facebook(up
2.5x year/year)
 100 million people take a social action
on YouTube every week
 We see more than 500 tweets per
minute containing a YouTube link

17.  Video is in, but not being shared effectively
 Quick
 Entertaining
 Easy
 Majority of local agents aren’t using
twitter/facebook effectively
 Be transparent and different
 Give RELEVANT stuff and EXCLUSIVE info
away
 Pay people!
 Professionally designed pages

19. #LSU
#Southdowns
#GoBR
#remax& #realestate are not relevant
to me

22. Email
Simple and Consistent

23. You send out to 5,000
18.48% people/month = 924 opens

28.  Email Marketing: FREE  YouTube Videos: FREE
 Monthly Email ->Free  Locally Optimized
up to 5,000 emails Channel
 Facebook: $2,400
 Banner Ads: $6,000
 PPC
 Google: $4,200
 Outreach
 Twitter: Mostly Free  Organic SEO: $3,000
 Outreach - FREE  Adwords: $1,200
 PPE – Work with  Contest Prizes: $600
Corporate

29. 6 month total:
$13,200

32. $1.57 for this campaign..

35. Learn what works and repeat.
Don’t repeat what doesn’t
work.

36.  Get loyal fans working for you!
 You don’t need a huge budget.
 Ask your audience what they want!
 Change course quickly and frequently.
 Viewer > Fan > Client

37.  Sean@blureach.net
 Cell: 504.813.6644
 LinkedIn.com/in/seansimone
 Facebook.com/TheSeanSimone
 Twitter.com/BRsocialmedia