http://www.mintsocial.com/?p=1223 The birth of the Type-T Marketer Type T marketers are in constant search of new challenges and view no marketing activity as too great of risk for the potential ROI, especially when proper preparation is taken. Where the New Media marketer backs down from risk is where the Type T excels. Type T Marketers have few if any perceived limitations and this is why...read more at http://www.mintsocial.com/?p=1223

1. Are you a Risk-taker? How Behavior & Personality Types Impact Marketing Matthew O’Brien (Type T, Multi Media Marketer) excerpts from Frank Farley (Type T Founder)

2. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) TYPE ‘ T ’ (Thrill-Seeker) PERSONALITY TYPES

3. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) S-S/R-T Curve Risk Line of Perception Credit – Frank Farley PERSONALITY BEHAVIORS

4. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) TYPE ‘ T ’ (Thrill-Seeker) S-S/R-T Curve Risk Line Credit – Frank Farley PERSONALITY BEHAVIORS

5. New Media Traditional Media Risk/ROI Curve Risk Line of Perception MARKETING STRATEGY

6. New Media Traditional Media Type T Marketer Risk/ROI Curve MARKETING STRATEGY Risk Line

10. Behavioral Types Marketing to… Dominant Competitive Analytical Methodical Details Amiable Humanistic Emotion Influencers Spontaneous Entertain Empower

16. How many forms of Media were on the last slide?

17. How many forms of Media are you using?

18. Content Problem Qik.com & Flip + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example

19. Content Problem Blogs + Status + Photo = Massive Social Mention + + +

20. Content Problem Video + Audio & Content = Type T Marketer (Multi-media baby!) Web Video Case Study

21. Content Problem SlideShare & Social Networks + Video = Easy Long-tail Rankings in Google (… viral potential)

22. Content Problem Pitch Engine PR (Traditional + Social + SEO) = Massive Social Mention Syndication Tracking PR – Social Mention Case Study

23. Content Problem Mobile + Photo + PixelPipe = Auto-Syndication + +

24. Content Problem QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online