This is the program guide for the Sacramento Non-profit PR Network. The Network hosts networking and outreach opportunities, online resources, and classes/seminars on community outreach.

1. Non-profit PR Network

2. Table of Contents
The Afternoon Break -------------------------------------------------------------------- 1
Online Resources ------------------------------------------------------------------------- 2
Outreach for a Cause Conference ---------------------------------------------------- 3
Seminars and Workshops -------------------------------------------------------------- 4 -9
Seminar schedule (April- July) ------------------------------------------- 5-6
Descriptions of seminars -------------------------------------------------- 7-9
About the Sac Non-profit PR Network ---------------------------------------------- 10

3. 1
The Afternoon Break
Networking opportunities for In a effort to be flexible to
different schedules this networking
Sacramento area non-profits event has no assigned agenda.
and cause-oriented We would much rather get the
organizations. chance to connect with people
who may have to be late, than
Locations not at all.
Rocklin About halfway through the event
Every second Tuesday at 2pm at Origin everyone will get a chance to
Coffee (2168 Sunset Blvd, Rocklin). introduce themselves and make
any announcements they wish.
Elk Grove There will also be a space for
Every fourth Thursday at 3pm at Logan’s
Roadhouse (9105 West Stockton Blvd, Elk
attendees to place any program
Grove). materials, event fliers, business
cards or calendars that they
Online would want others to see or take.
Facebook.com/TheAfternoonBreakSacramento

4. 2
Online Resources
Formspring Q & A The Afternoon Break
Formspring.me/BNCteam/ Facebook page
Our Formspring page is open to any Network online with local non-profits.
and all to ask public relations, media Facebook.com/TheAfternoonBreakSacramento
relations, event planning, community Step 1) ‘Like Us’
outreach, or social media questions.
Step 2) Message the page with an
Enter your question and we’ll do our introduction of you and your organization or
best to respond within 48 hours (even your announcement and we’ll post it.
on weekends!). Step 3) Comment regularly to meet and
connect with other wonderful
Sacramentoans and area non-profits.
E-Newsletter BNC Facebook / Twitter
This monthly newsletter will contain
upcoming events, opportunities for non- Facebook.com/BlankNotebookCreative
profit outreach and links to helpful articles
and resources. You can sign-up by emailing Twitter.com/BNCTeam
News@BlankNotebookCreative.com.

5. 3
Conference
Save the Date
Outreach for a Cause
Conference
August 23rd, 2012
10am – 2:30pm
A Sacramento conference about community
outreach for non-profits.
For more information visit
Blanknotebookcreative.com/events/conference/

6. 4
Seminars/Workshops
RSVP please : By emailing
Blank Notebook Creative Hello@BlankNotebookCreative.com
puts on seminars and or calling (916) 494-2571.
workshops every month on
community outreach Cost: $10 per person per class.
topics to help anyone,
Location: Varies. See individual
especially volunteers for classes for more details.
non-profits, learn about
outreach. Pay: Cash, check or credit card. All
checks must be received at least 3
days prior to event. Cash and credit
card will be taken at the door.

7. 5
Seminars
April May
23rd, Monday- 6:30-8pm 10h Thursday- 1:30-3pm
How to get the most out of tabling Building a community outreach
At Logan’s Roadhouse in Citrus strategy
Heights (5511 Sunrise Blvd, Citrus Location TBD.
Heights, CA 95610).
17th Thursday- 6:30-8pm
26th Thursday- 6:30-8pm Intro to Social Media Strategy
Building a community outreach At Logan’s Roadhouse in Citrus
strategy Heights (5511 Sunrise Blvd, Citrus
At Logan’s Roadhouse in Citrus Heights, CA 95610).
Heights (5511 Sunrise Blvd, Citrus
Heights, CA 95610). 23th Wednesday- 1:30-3pm
Intro to Social Media Strategy
Location TBD.

8. 6
Seminars
June July
5th Tuesday- 1:30-3pm 3rd Tuesday- 1:30-3pm
Anatomy of a PSA Intro to Online Outreach
Location TBD. Location TBD.
14th Thursday- 6:30-8pm 17th Thursday- 6:30-8pm
Anatomy of a PSA Intro to Online Outreach
At Logan’s Roadhouse in Citrus At Logan’s Roadhouse in Citrus
Heights (5511 Sunrise Blvd, Citrus Heights (5511 Sunrise Blvd, Citrus
Heights, CA 95610). Heights, CA 95610).
25th Monday- 6:30-8pm
Building a community outreach 23th Monday- 6:30-8pm
strategy How to get the most out of tabling
At Logan’s Roadhouse in Citrus At Logan’s Roadhouse in Citrus
Heights (5511 Sunrise Blvd, Citrus Heights (5511 Sunrise Blvd, Citrus
Heights, CA 95610). Heights, CA 95610).

9. 7
Seminars/Workshops
How to get the most out of tabling Building a Community Outreach
Strategy
This seminar is taught by Blank Notebook
Creative’s senior strategist Jennifer Armitage, who
has tabled at over 100 events in her career in This seminar looks at how to build a community
non-profit public relations. outreach strategy from scratch. The strategy
that will be discussed will be for low or no
What you will learn: budget non-profit and programs. This seminar is
o How to find the right events. also good to help refine and improve existing
o What materials you should and shouldn’t have strategies.
at your table, and how to set up a table
strategically. What you will learn:
o How to work with all kinds of event o How to audit where your organization
coordinators. currently is.
o The best ways to network with other vendors o How to find and evaluate your target
and organizations. audiences.
o How to bring people to your table. o How to evaluate the best tactics for your
o How to engage people with your cause and strategy.
in conversation. o The anatomy of a strategy.
o How to best connect with clients after the o How to put together a budget.
event is over. o How to evaluate if a strategy is successful.
o How to find the numbers you need for grant
and annual reports.

10. 8
Seminars/Workshops
Introduction to Social Media Anatomy of a PSA
In this seminar you will learn the
basics of social media, including
which social media sites are best for
which outreach purposes and how This seminar will cover how to format
to integrate them into your and write a PSA, how to submit it to
community outreach strategies. appropriate outlets, and media
relations tips.
What you will learn:
o How to set up and use Facebook
and Twitter.
o Tips for creating content.
o How and when to use Pinterest.
o Brief introductions on LinkedIn
and Google+.

11. 9
Seminars/Workshops
Introduction to Online Outreach
In this seminar you will learn how to start
using the internet for your community Is there a seminar you’d like
outreach.
to see us put on? Please let
What you will learn: us know!
o Integrating social media and web in
your overall outreach strategy.
o How to form communities online using
social media, forums, and other web Hello@BlankNotebookCreative.com
tools.
o Sacramento specific resources. Or
o Looking at key elements to successful
websites. (916) 484-2571
o Blogs and who they are important for.
o How to make sure your organization is
equipped to connect with the
community online, and are properly
publicizing it’s presence and tools.

12. 10
About the Sacramento Non-profit PR Network
Blank Notebook Creative created the
Sacramento Non-profit PR Network to
provide better support for non-profits Contact Us!
who need opportunities to network,
reach their communities, and (916) 494-2571
consistently become better
communicators. Hello@BlankNotebookCreative.com
Blank Notebook Creative is a public P.O. Box 2161
relations firm for non-profits that Carmichael, CA 95609
specializes in community outreach. For
more information about Blank
Notebook Creative, please visit our
website at
BlankNotebookCreative.com.