A2 Media

2. Once we had finished the rough drawing for the newspaper advertisement and got it
approved by a member of staff, we then started to develop the newspaper advertisement
itself. As a result of this, when we first opened Adobe Photoshop, we immediately
changed the background colour to black, as this was the colour in which would help
make the image stand out, when placed onto the following page.

3. From there, we then imported an image of a pile of books we had previously taken and
edited out the background by using the magnetic lasso tool that was contained at the
side of the screen. As a result of using the lasso tool, this left just the pile of
books in the middle of the screen which was exactly where we wanted them.

4. We then moved onto import an image of a Kindle that we had taken and again by using the
magnetic lasso tool we edited out the images background. However, after looking at the
rough sketch of the newspaper advertisement again we noticed that no smoke was being
created within the image itself, and with countless attempts at trying to create it on
Adobe Photoshop, we where again unsuccessful. Therefore, we changed the images opacity
level so that the Kindle still looked like the fire had created it.

5. We then went on to import a number of images that we had taken of somebody's fire.
However, in this occasion even though we used the magnetic lasso tool again, we
didn’t pacifically keep to the edge of the image as we did with the two previous
images we had edited before.

6. Once the sections of the fire images where placed onto the poster itself, we used the
eraser tool contained in Adobe Photoshop, and erased various sections of the fire. We
also used the eraser tool instead of the ‘lasso’ or ‘magic wand tool’, is that it
allowed us to shape the fire around the piles of books as well. As well as that
though, we also changed the opacity level of the fire images so that the it showed
the pile of books in the background also.

7. We then moved onto add a white rectangle so that it covered the screen of the
Kindle, and we did this due to the fact the screen cover for the Kindle had no
reference to the topic of our documentary or to what the documentary covered (pens).

8. We then moved onto inserting a title which said ‘Chapter One’ onto the image, so that
it helped link in with our overall topic which was Books vs. Kindles

9. Once the title for the Kindle image was complete, we then started to write the TV
channel and scheduling that was placed on the left hand side of the page near the
bottom corner. We also made sure that the overall title ‘Moving Foreword’ was that
little bigger than both the slogan and scheduling information.

10. However, we also inserted another three white rectangles so that they could be
placed behind both the title, and the TV channel and scheduling. The reason as
to why we did this is due to the fact that when left with no background, the
information contained near the bottom of the left hand side of the page is hard
to understand/read due to the main image.

11. From there we also added website address which we placed in the bottom right
hand corner, and for which we did in white font, as this allowed the text to
stand out against both the background colour and the main image of the
newspaper advertisement itself.

12. Finally we added a hash tag and the channels logo in which the documentary was to be
shown on. However, once that was done, we exported our finished newspaper
advertisement and we where left with the following image.