2. +Rebecca Wardlow
Who Is Rebecca?
Local Google+
Ambassador
Social Media
Speaker, Trainer &
Consultant
Teach social media
courses for Kishwaukee
College Continuing
Education
Web Design &
Development
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids
3. +Rebecca Wardlow
Why You Should Care About Google+
“Google+ is Google itself.
We’re extending it across
all that we do – search, ads,
Chrome, Android, Maps,
YouTube – so that each of
those services contributes
to our understanding of
who YOU are.” ~ Bradley
Horowitz, VP products for
Google+
Ranked #2
343M active users
70% of people start the
search for your business
on Google
Google+ Is Indexed by
Google
Google+ users are loyal
4. +Rebecca Wardlow
Google+ Is Business
Google+ is Business. A
referral from Google+ is
worth an average of
$10.78, compared to a
Facebook referral at
$2.35 and a Twitter
referral at $1.62. Email
shares were the most
valuable at $17.93.
http://bit.ly/11bDYav
Source: AddShoppers.com
7. +Rebecca Wardlow
Personal Profile Tips
Create personal profiles that reflect your brand
identity
Fill out every blank, let people know who you
are.
Potential business opportunity
Google search results – “social search”
Click “About” on Profile Privacy settings
Profile is SEO sensitive
8. +Rebecca Wardlow
Optimize Your Profile
Add in hyperlinks in the
“Story”
Don’t limit yourself!
Leave things as public as
possible.
Use circles to share
updates with certain
people
View profile as “public” –
personal email
9. +Rebecca Wardlow
Circle Organization
Find Interesting people
and Organize them into
Circles
Use Circles in 2 ways
Share posts with specific
groups
Read posts from specific
groups
10. +Rebecca Wardlow
“Circles”
Circles are flexible
You can completely delete
circles or redo them.
The people in your circle
do not see the name of
the circle you put them in
Click the “X” in upper
right corner of person’s
photo to remove them
NOTE: Circling is
unilateral. You do not
need to ask for or receive
permission to circle
someone.
Circles enable YOU to
control who can read
your posts.
Circles can be shared with
others.
11. +Rebecca Wardlow
Tip of the Day – Post to Read Later
Use an Empty Circle to
Bookmark Posts
Step 1: Create Empty
Circle
Step 2: Share Post to your
new circle
Step 3: View post by
selecting your new circle
form G+ Stream
12. +Rebecca Wardlow
Other Ways to Find People
http://findpeopleonplus.com
http://www.womenofgplus.com/
http://www.recommendedusers.com/
14. +Rebecca Wardlow
Google+ Stream
Use Google+ Stream to share content
*Word* = Bold
_Word_ = Italics
-Word- = cross thru
Hashtags # (like twitter)
Add videos, links and photos
+1
Share
Favorite
Set sharing (Public, Circles, Communities)
15. +Rebecca Wardlow
Google+ Stream
Mention people with + or @ in front of name
Also send email to XXX – only can send 100
emails at a time.
Don’t be an offender
Post 4-6 times a day
At least 1-2 times a day
Show Notifications
16. +Rebecca Wardlow
Google+ Posting
Title (keyword specific)
You want to lead posts with your target
keywords
You need to interact to build authority & trust
Post drop-down (top right)
View Post Activity
Link to post
Mute Post
Remove from circles
Report Abuse
17. +Rebecca Wardlow
+1 Changes (July 2013)
+1’ing a Post on Google+
can result in it becoming
a “recommended” post
that might be shown to
selected people who
follow you on the
network.
Not everything you +1
necessarily becomes a
recommended post.
19. +Rebecca Wardlow
Why Establish Authorityon Google+?
Your photo shows up in search
Increase click-thru rates
Immediate impact on SEO results
Google Authorship lets Google know the content
you write can be trusted to provide value to
customer
Yahoo scrapes public Google+ data
Use Google Author Stats in Webmaster Tools
New sites can rank quickly with G+ and retain
rankings
20. +Rebecca Wardlow
Google+ Authorship
Implement the
authorship mark-up
https://plus.google.com/
authorship
Boost activity on social
media
Connect with Influencers
Continue to create and
publish great content
21. +Rebecca Wardlow
Photos
Just like Pinterest, Photos are important in
Google+
Photos gain lots of +1
Auto upload images via phone – only visible to
you
Edit photos in Google+
Show how to edit photo
Auto Awesomeness
22. +Rebecca Wardlow
Engage Followers In Real Time
What’s Hot (Like trending on Twitter)
Comment, share, +1 – Join the conversation
View # hashtag – card flips over
Great place to socialize about keywords (hashtags)
Let people know who you are
People don’t connect with companies they
connect with people
23. +Rebecca Wardlow
Website Traffic
Increase traffic to your Web site with Google+
Google+ Website buttons, links, badges,
snippets
https://developers.google.com/+/plugins/share
/
Google+ Comments plug-in for Blogger and
WordPress
25. +Rebecca Wardlow
Google+ Communities
Like groups in Facebook
Great place to find people with great
opportunities
Small circles of people (just like real life)
Show Communities subscribed
Show Recommended Communities
Search for Communities
People are sharing articles of interest not selling
Share to community only
When posting use H1 tag > use your keywords
26. +Rebecca Wardlow
Four Types of Communities
The four types of Google+ community groups
you can create are:
Public group that anyone can join and post.
Public group where only moderators can
post, but anyone can view or comment.
Private group (members only) that can be
discovered by search.
Private group (members only) hidden from
search.
27. +Rebecca Wardlow
Automation
You are not penalized for automation on G+
DoShare (Store - Chrome extension)
You have to leave Chrome on for it to auto-post
Buffer App (http://bufferapp.com)
HootSuite can only share to G+ pages
FriendsPlus.Me – automatically repost of
publicly published Google+ activity to Twitter,
Facebook and LinkedIn
29. +Rebecca Wardlow
Google+ Hangout
Replaced Google Talk
Right-hand side
Add person to chat
Similar to iMessage
Up to 11 people in text
chat
Instantly add video chat
Screen Share ability
Share YouTube videos
Google Drive App in
Hangout
5GB on free space
Share document and all
can work on it together
Team collaboration
Create Excel document
inside Google Drive, then
share inside G+ Hangout
Changes saved instantly
Remote Assistance
(Google Remote Desktop)
– only works in Chrome
30. +Rebecca Wardlow
Google+ Hangouts on Air
Hangouts on Air
Create your own show
online
Video training
Customer Service
Lower-third
New WordPress plug-in
HangoutPlugIn.com
Live Broadcast
Stream your hangout
publicly on Google+, your
YouTube channel, and
your website.
Save instantly to YouTube
Share to the World
http://youtu.be/3pmSWh
2BQco
31. +Rebecca Wardlow
Set Up A Business Page
https://plus.google.com/u/0/b/105898075238520877473/105898075238520877473/posts
33. +Rebecca Wardlow
Pick A Category
Select the ”local business/place" category so
you can also get listed in Google+ Local
34. +Rebecca Wardlow
Business Pages
You should be communicating on Google+ as
you! (Check out Scott Monty & Ford)
You then affiliate yourself with your page.
Google+ Pages integrates with Google Maps
Brick ‘N Motor or Location-based you need to
select Local when setting up a page.
Customize & optimize page
Business reviews are important!
35. +Rebecca Wardlow
Google Local
Helps users discover and share places
Integrated with Zagat’s 30-point scoring system
Get place recommendations based on your
circles, your past reviews and your location
Publish reviews and photos of your favorite
place
Read Zagat summaries of user reviews for a
place
36. +Rebecca Wardlow
Top 12 Ways To Grow
1. Complete Your Profile
2. Upload a Striking Cover Photo and Profile
Photo
3. Assign Multiple Managers
4. Add Users to Your Circles
5. Add a Google+ Badge to Your Website
6. Post (Relevant) Content Regularly
37. +Rebecca Wardlow
Top 12 Ways To Grow
7. Ensure Rich Snippets Are Rendering Correctly
8. Utilize #Hashtags in Your Posts
9. Create Events
10. Host a Hangout
11. Submit a Page Verification Request
12. Set a Vanity URL (http://gplus.to/rwardlow7)
38. +Rebecca Wardlow
Vanity URL
http://gplus.to
Create a vanity URL for personal
profile, business page and communities
https://plus.google.com/u/0/113188089223727390684/posts
becomes
http://gplus.to/rwardlow7
39. +Rebecca Wardlow
Be Active Without Wasting Time
Get it all done in 60 minutes or less.
15 minutes – Look for information outside Google+ that
your circles would enjoy.
15 minutes – Read posts by others and comment
10 minutes – Engage in conversation on a post
10 minutes – Comment on your own posts
5 minutes – Share a new post
40. +Rebecca Wardlow
Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/14epEGI
41. +Rebecca Wardlow
Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
rwardlow@rebeccawardlow.com
Notas do Editor
#1 Facebook #2 Google+ #3 YouTube #4 Twitter according to ForbesGoogle+ users are loyal60% of users logged in daily80% engage weekly
Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
cover photo Is 2120px by 1192px.Profile pic 250 pixels x 250 pixels.Home = this is where the “stream” is. The stream of what people are saying (aka News feed)Profile = When you want to see what you’ve posted, click on this button. Think of your profile as your own blog or journalExplore = Fin out what’s new and interesting on Google+Events = Plan and invite people to your parties, meetings, and Google+ hangouts.Photos = your photo collections and those you have been tagged in.Circles = Organize and filter who you interact with. Circling on Google+ does not involve sending people a “friend” request. You circle people unilaterally without their permission, although they are notified when you circle them. Local = helps you find “recommended places” such as restaurants or hotels near you geographic locationGames = have control over when you see games, how you play them, and with whom you share your experiencesHangouts = enables you to have video chat sessions with up to ___ peopleThe three dots contain MORE buttons for Google+Pages, Local, Games, HangoutYou can DRAG N DROP any of these buttons to change their order.
Start by creating your Google+ Circles, such as “Family”, “Friends” then create niche circles such as “Social Media”, “SEO”, “Blogging”
1. give it a name like "Bookmarks" or "To Read Later,”
Extended Circles are anyone you have in a circle plus the people they have in circles. For recommended posts, there is the added qualification that they must also have y0u in a circle (i.e., be following you). So there must be a two-way relationship for recommended posts to appear. Only selected posts you recommend are seen by your followers, and no two followers probably see exactly the same ones.
Authorship is an individuals content – “This is mine” Connects individuals to their content
Boost activity on social sites — Put some quality time into interacting on social media sites, especially Google+. Focus on your top three. For example, for me that would be my blog, Twitter, and Google+. For you that might mean Google+, Pinterest, and LinkedIn.Connect with influencers — Get in a habit of re-sharing content from your friends and thought leaders. “+1″ their posts and make intelligent comments. Write interesting posts on Google+ and quote these influencers by name. Build upon the content they’ve already created — add to or challenge their work in a re-share.Continue to create and publish great content — This is what you will ultimately be judged upon, and is the core driver of the qualitative history of a writer that’s behind Author Rank. Keep writing and publishing those thoughtful, useful blog posts and building your authoritative bank of content.
Extensions run behind the Chrome browser and enhance the experience.
Unrecorded –
You should be creating videos for your business.
What is Google+ Local?
Google+ relies almost entirely on organic growthComplete Your ProfileThis may seem like a no-brainer, but many brand pages do not have a complete “About” section on the profile. Fill out this section completely. Include a link to your business or organization’s website (this is important to receive Verified Page status – more on that later). Add a link to your blog as well. Most importantly: include keyword hyperlinks in the Introduction section.Cover Photo image makes an impression. The profile photo serves as an avatar when using Google+ as your brand – commenting on and +1-ing posts. Updates in users’ newsfeeds will be accompanied by your profile photo, so make sure it’s indicative of your brand.Multiple ManagersClick “Settings” right below where your fans are listed on the right-hand side, and then click the “Managers” tab.Add Users to Your CirclesA brand page can add any other brand page to a circle, regardless of whether that brand page has already done the same. However, a brand page cannot add a human user to a circle unless that user has added the brand page to a circle first. If you’re starting from scratch, begin by having your employees, clients and vendors add your brand page to their circles. Add a Google+ Badge to Your WebsiteA Google+ badge on your website will allow visitors to add your page directly into a circle right from your website.Post (Relevant) Content RegularlyThe best way to keep your audience engaged is to regularly post high-quality content that matters to them. We post daily about SEO and inbound marketing. Informative blog posts and videos typically see high engagement. Find out what your audience is interested in and give them what they want.
Ensure Rich Snippets Are Rendering CorrectlyIt’s not enough to just post your content. You’ll want to make sure it looks as good as possible in users’ newsfeeds. The three biggest components that you’ll want optimized are the featured image, page title and meta description:Utilize #Hashtags in Your PostsDid you know that Google+ supports hashtags in the exact same fashion that Twitter does? It’s true! You can include hashtags to signify certain topics in your posts. This is a great way to increase the visibility of your content to users who may be interested in the topics you post about.Create EventsOne of my favorite features of Google+ is Events. Similarly to how Facebook events work, you can invite users to attend a meetup, conference or webinar. Users can search the database of scheduled public events, which represents an opportunity to get your brand in front of new users who haven’t yet added your brand page to their circles.HangoutsConsider also holding Hangouts, which are live video chats with other Google+ users. You can even record Hangouts right to YouTube for an easy piece of content that can be repurposed. Ideas to get started are: Customer service Hangouts which should be hosted at regular times so customers can ask questions and receive direct answers, product demos, live courses for training and even business seminars. Submit a Page Verification RequestHaving a verified page gives your brand more authority and instant credibility.About 1,000 should still do the trick. Other criteria include:Your Google+ page must be authorized by your commercial entity, organization, brand, or product.Your Google+ page’s profile must contain a link to your organization’s website.Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.Read more at http://www.business2community.com/google-plus/best-practices-for-achieving-critical-mass-on-your-google-brand-page-0283000#RgBjw3YkhKCWhOlk.99