2. WHAT WE WILL COVER TODAY
• MY STORY: HOW I SLIPPED ON THE B-SCHOOL “BANANA PEEL”
• APPLYING TO B-SCHOOL: IT’S A JUNGLE OUT THERE
• CLIMB HIGHER IN THE APPLICATION PROCESS THROUGH STORYTELLING
• WHY STORYTELLING?
• TIPS FOR STORYTELLING
• QUESTION & ANSWERS FROM THE AUDIENCE
3. MY STORY
• SEVEN SISTERS ALUMNA, FRENCH LITERTURE MAJOR
• WORKING IN CORPORATE FINANCE IN BOSTON
• CLIENT WAS SHEARSON LEHMAN BROTHERS/SMITH BARNEY MUTUAL
FUNDS
• 4:30 AM SHUTTLE TO NYC
• MEETINGS WITH ASSET MANAGEMENT ON 101ST FLOOR OF WTC
• LIFE WAS GOOD!
4. TIME FOR BUSINESS SCHOOL
• PEER PRESSURE
• FRIENDS WERE GOING TO TUCK, DUKE, COLUMBIA, YALE
• “I WANT WHAT THEY HAVE”
• STARTED APPLYING. NO RESEARCH. NO STRATEGY. NO RESULTS.
5. LESSONS LEARNED
• DO RESEARCH
• TALK TO AS MANY PEOPLE AS YOU CAN (STUDENTS, ALUMNI, EMPLOYERS)
• BE SELECTIVE ABOUT RECOMMENDATIONS
• STUDY, STUDY, STUDY FOR GMAT
• TAKE ADVANTAGE OF INTERVIEWS
• CRAFT A COMPELLING STORY
8. FACTORS IN ADMISSION
• GMAT
• ESSAYS
• VIDEOS
• ADMISSIONS INTERVIEW
• UNDERGRADUATE GPAS
• RECOMMENDERS
• INTERNATIONAL EXPERIENCE
• EMPLOYERS
• UNDERGRADUATE COLLEGE
• UNDERGRADUATE MAJOR
• EXTRACURRICULARS
• LENGTH OF WORK EXPERIENCE
• INDUSTRY OF EMPLOYMENT
• LANGUAGES
9. THE IMPORTANCE OF GMAT
GMAT SCORES ARE BEING GIVEN MORECONSIDERATION BY SCHOOLS
Source: Poets & Quants article surveying leading consultant firms– 8/3/15
10. ADMISSIONS FACTORS
GMAT Essay Interview
Undergrad GPA Recommendation Letters Employer Prestige
College Attended Extracurricular Involvement Number of years of work experience
Candidate background International experience Undergrad major
Fluency in language
Source: Poets & Quants article surveying leading consultant firms– 8/3/15
11. IN A NUTSHELL
THE SURVEY FOUND THAT GMAT SCORES ARE THOUGHT TO BE:
• MORE THAN TWICE AS INFLUENTIAL IN MBA ADMISSION
DECISIONS AS UNDERGRADUATE GRADE POINT AVERAGES
12. IN A NUTSHELL
THE SURVEY FOUND THAT GMAT SCORES ARE THOUGHT TO BE:
• NEARLY THREE TIMES MORE CRITICAL THAN EITHER
RECOMMENDATION LETTERS AND EMPLOYER PRESTIGE
13. IN A NUTSHELL
THE SURVEY FOUND THAT GMAT SCORES ARE THOUGHT TO BE:
• ALMOST FOUR TIMES MORE IMPORTANT THAN THE
UNDERGRADUATE COLLEGE AN APPLICANT ATTENDED.
15. ADMISSIONS FACTORS
GMAT Essay Interview
Undergrad GPA Recommendation Letters Employer Prestige
College Attended Extracurricular Involvement Number of years of work experience
Candidate background International experience Undergrad major
Fluency in language
Source: Poets & Quants article surveying leading consultant firms– 8/3/15
16. TOP THREE ADMISSIONS FACTORS
1. GMAT 21.7%
2. ESSAY 14.5%
3. ADMISSONS INTERVIEW 12.1%
Source: Poets & Quants article surveying leading consultant firms– 8/3/15
17. IF YOU CAN TELL A COMPELLING STORY…
1. GMAT 21.7%
2. ESSAY 14.5%
3. ADMISSONS INTERVIEW 12.1%
TOTAL: 26.6%
Source: Poets & Quants article surveying leading consultant firms– 8/3/15
20. POWER OF STORYTELLING
• DIFFERENTIATE YOURSELF
• SET YOU APART FROM OTHER CANDIDATES
• BUILDS FAMILIARITY AND TRUST
• RESONATE BETTER WITH PEOPLE THAN PURE DATA
• PERSUADE AND INFLUENCE
• CHANGE PERCEPTIONS
• STICKY - HELP PEOPLE REMEMBER YOU
21. WAYS TO INCORPORATE STORYTELLING
• YOUR NARRATIVE ARC
• CHALLENGE YOU HAVE OVERCOME
• TRIUMPH OVER ADVERSITY
• HOW SOMEONE CHANGED YOUR LIFE
• HOW YOU CHANGED SOMEONE ELSE’S LIFE
• ACHIEVEMENTS THAT TIE INTO EVENT OF NATIONAL/INT’L SIGNIFICANCE
• ?
23. CHANNEL YOUR INNER ARCHEOLOGIST
• DIG THROUGH YOUR LIFE HISTORY
• MANY “MUNDANE” WORK AND PERSONAL EXPERIENCES HAVE A
COMPELLING STORY BEHIND THEM. WHAT ARE THEY?
• NOBODY ELSE HAS YOUR STORY
24. QUESTIONS & ANSWERS
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