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Babasab Patil
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marketing mgmt Topic 7

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MKT 501: INTRODUCTION TO MARKETING Topic 1: Introduction – Creating Customer Value and Satisfaction
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing - Definitions ,[object Object],[object Object],[object Object]
Marketing – Definitions –cont’d ,[object Object]
Core Marketing Concepts Needs, Wants and Demands Markets Exchange,Transactions and Relationships Products and Services Value, Satisfaction and Quality Core Marketing Concepts
Needs, Wants and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants and Demands-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products and Services ,[object Object],[object Object],[object Object]
Value, Satisfaction and Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value, Satisfaction and Quality-cont’d ,[object Object],[object Object],[object Object]
Value, Satisfaction and Quality-cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS AND RELATIONSHIPS – cont’d ,[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object]
Main Actors and Forces in a Modern Marketing System ,[object Object],Suppliers Company (Marketer) Competitors Marketing Intermediaries End -user Market
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management –cont’d ,[object Object],[object Object],[object Object]
Marketing Management Philosophies ,[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies –cont’d ,[object Object],Societal Marketing Concept Society (Human Welfare) Company (Profits) Consumers (Want Satisfaction)
Marketing Challenges into the Next Century _Overview ,[object Object],[object Object]
Marketing Challenges into the Next Century ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges into the Next Century – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END ,[object Object]

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marketing mgmt Topic 7

  • 1. MKT 501: INTRODUCTION TO MARKETING Topic 1: Introduction – Creating Customer Value and Satisfaction
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  • 7. Core Marketing Concepts Needs, Wants and Demands Markets Exchange,Transactions and Relationships Products and Services Value, Satisfaction and Quality Core Marketing Concepts
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