Matej Novak's presentation from Yellow Pages Today Workshop 2009 about what is SEO and how it can be benefitial for Yellow Pages Directories.

1. Search Engine
Optimization
Matěj Novák
matej@ataxo.cz
http://www.ataxo.com/

2. WHAT IS SEO

3. WHAT IS SEO
Achieving your goals
through visibility in organic
search results.

4. How does it work?

5. WHAT MATTERS
•Relevance
•Quality

6. What to do?

7. CHOOSE THE KEYWORDS

8. THE LONG TAIL
Position Number of Searches Total Searches Total %
1 24 000 24 000 0,1
10 12 000 160 000 0,8
100 5 000 700 000 3,5
1 000 800 2 300 000 11,5
10 000 120 4 500 000 22,5
100 000 40 8 000 000 40,0
1 000 000 3 12 000 000 60,0
6 000 000 1 20 000 000 100,0

9. SITE INDEXING

10. TECHNICAL THINGS…

11. LINKING STRUCTURE

12. KEYWORDS & CONTENT

13. BACKLINKS

14. WHAT MATTERS
• Quality
• PageRank, authority & other ranks
• Relevance
• „Naturality“
• Anchor text
• Quantity

15. SEO For Yellow Pages

16. WHY SEO
• Get more visitors
• Get visibility in top results
• No media costs.
Benefit for customer = sales argument.

17. ON-PAGE FACTORS
Turegion.pl:
From 5 000 to 300 000
in 6 months

18. BACKLINK GADGETS
• Spread content – local businesses
• Yellow pages certification
• Company info translator

19. COMPANY PROFILES

20. HOW THEY HELP
• More unique content – more keywords
• Link building done by customers
or sold as upgrade
• Quick updates

21. Thank you.
matej@ataxo.cz
www.ataxo.cz
www.ataxo.sk www.ataxo.com www.ataxo.pl
blog.ataxo.cz