Palestra para as startups finalistas do #DesafioCisco sobre User Experience e como a UX vai muito além de design.

2. Quem é o gordinho?

3. @arthurklose
facebook.com/arthurcastro.araujo
arthurdecastroaraujo@gmail.com

5. Melhor case de m-health - Tela Viva Móvel (2014)
(Vivo Saudável com Dr. Drauzio)
Melhor case de m-learning - Tela Viva Móvel (2014)
(Concursos)
#bestapps - Apple (2014)
(Dafiti)
1º app de m-commerce Material Design da América Latina (2015)
(Dafiti)
Melhor app de E-commerce - Braspag (2015)
(Dafiti)
#bestapps for AppleTV - Apple (2015)
(EI Plus)
* Profissionais Destaques em Mobile - Digitalks (2015)

7. !

8. NÃO DURMA!
Uma boa parte dessa palestra
tem informações interessantes
e imagens engraçadas.

10. user experience is...

11. EVERYTHING!

13. "isso ai é modinha"

14. "if you think good design
is expensive, you should
look at the cost of bad
design"
Ralf Speth, CEO Jaguar

15. every

17. thing

19. so, think

21. and don t make me think

23. research and measure

24. "what people SAY and what
they DO are rarely the same”
Bryan Gumm, Netflix

25. test

26. A/BTest

27. more test

28. A/B/C/DTest

29. !

30. Test ONLY ONE variable each time;
Results: This test is for __________;
You can (and should be) wrong;
Don’t make big changes;
Start with small base and increase (prevent big bugs)

31. CREATING
AWESOME
UX

32. UNDERSTAND
Research and become the user

33. CREATE
think of solutions and opportunities
(and don’t create more problems…)

34. DO!
prototype and build

35. LEARN
Analysis and test

36. HEURISTIC
EVALUATION
Jakob Nielsen

37. 1. Feedback
2. Match between system and the real world
3. User control and freedom
4. Consistency and Standards
5. Error prevention
6. Recognition rather than recall
7. Flexibillity and eficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, dignose and recover from errors
10.Help and Documentation

38. S.A.V.E.your customers

39. S is for SOLUTION
Think about the solution of your
customers problems instead
of the features and functions.

40. S is for SOLUTION
Your customers need your business to
be accessible and you should provide
them with it. You choose how
A is for ACCESS

41. S is for SOLUTION
Are the benefits of your product
relevant to the price that you define?
A is for ACCESS
V is for VALUE

42. S is for SOLUTION
Your audience need and want to be
informed. The number of business
with online presence grows daily as
well as the importante of attraction-
based marketing
A is for ACCESS
V is for VALUE
E is for EDUCATION
http://blog.webitcongress.com/2014/08/new-marketing-mix-models-s-v-e-replaces-4-ps/

43. people
problems
personas
flow
design
user interface
data
analytics
behavior
test
learn
do
share
solve
repeat

44. DICAS DO GORDINHO!

45. antes de mais nada:
NÃO ACREDITE NOS GURUS!

48. F5!
Se atualize, SEMPRE!

49. GIVE ME YOUR DATA!
Qual seu D.A.U. / M.A.U.?
Qual taxa de uninstall / bounce rate??
Qual tempo médio da sessão do seu user?
Qual screen ele costuma sair?
Qual screen ele passa mais tempo?

50. MATE SUA IDEIA!
Quanto mais vezes, melhor. A cada vez que ela sobreviver,
é sinal que ela é realmente boa!
(e se ela morrer, aceite)

51. ABUSE DOS TESTES !
TESTES SÃO COMO A ZOEIRA, NEVER
ENDS!

52. PENSE
MOBILE!
;-)
Arthur de Castro Araujo
@arthurklose
facebook.com/arthurcastro.araujo
arthurdecastroaraujo@gmail.com