Crowdsourcing Advertising Webinar Summary

CROWDSOURCING for MARKETERS User-generated Advertising  Brand Engagement  Consumer Insights February 17th, 2010 Webinar

What Do You Think of Crowdsourcing? ,[object Object],[object Object],[object Object]

Poll: Have You Ever Crowdsourced Advertising? http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About Zooppa ,[object Object],[object Object],[object Object],[object Object]

Economics of User-generated Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of User-generated Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Power of Numbers ,[object Object],[object Object],[object Object]

Proactive in the Conversation ,[object Object],[object Object],[object Object]

Perception is Reality ,[object Object],[object Object],[object Object]

Brand Ambassador Effect ,[object Object],[object Object],[object Object]

Bang for Your Buck ,[object Object],[object Object],[object Object]

http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships ,[object Object],[object Object],[object Object],[object Object],Print

http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships ,[object Object],[object Object],[object Object],[object Object],Conceptual

[object Object],[object Object],[object Object],[object Object],[object Object],http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships Viral

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships “ The coolest part of the whole process is seeing the ideas… how they really think about our brand, about what you stand for and what your relationship is with the consumer.” — Stephen Jones, CEO TV

Poll: What Do You See as the Greatest Benefit of User-generated Advertising? http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships

Crowdsourcing on Your Own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing a Crowdsourcing Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices for Crowdsourcing Ads ,[object Object],[object Object],[object Object],[object Object]

Defining Objectives & Selecting a Theme ,[object Object],[object Object],[object Object],[object Object],[object Object]

Offering Incentives & Crafting a Brief ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promoting and Managing a Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using the Content http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships Digital display video and design content for in-hotel visitor experience Trade show videos and design for their B2B campaign “Start-up Essentials” Ran a holiday TV campaign for music artist Mika based on the winning video Secured #1 search rank for “Bread Geeks” with video; ideation for campaign to tech-savvy foodies Video and design work used as a creative focus group for consumer perception feedback and PR strategy 1. Promotion 2. B to B 3. Research 4. Pt of sale 5. SEO

What You Can Measure - Submissions ,[object Object],[object Object],[object Object],[object Object],[object Object]

What You Can Measure - Engagement ,[object Object],[object Object],[object Object],[object Object]

What You Can Measure - Interactions & Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Poll: How Likely Are You to Add User-generated to the Marketing Mix in 2010? http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships

Examples of User-Generated Ads http://blog.zooppa.com/company-info Our recent white paper http://crowdsourcingadswhitepaper.com Subscribe to our newsletter http://eepurl.com/ihO8 Wil Merritt, CEO Zooppa 206-605-7828 [email_address] .com Arik Abel, Partnerships Zooppa 206-427-6263 [email_address] For More Info on Zooppa and User-generated Advertising…

http://zooppa.com Wil Merritt, CEO | Arik Abel, Partnerships CROWDSOURCING for MARKETERS User-generated Advertising  Brand Engagement  Consumer Insights February 17th, 2010 Webinar

Crowdsourcing Advertising Webinar Summary

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