6. BEHIND THE SCENES:
CRITEO IS A TECHNOLOGY COMPANY
SALES & BIZ DEV
ACCOUNT STRATEGISTS / SALES
MEDIA BUYERS
TECHNICAL SOLUTIONS
PROJECT MANAGEMENT AND COORDINATE
MAJOR CLIENT INTEGRATIONS
BUSINESS INTELLIGENCE
ADVERTISER ANALYSIS AND OPTIMIZATION
REPORTING TOOLS AND METRICS
INFRASTRUCTURE & SCALABILITY
24/7 SERVICE / HADOOP TECHNOLOGY / HPC…
7 DATACENTERS
NEW PRODUCTS
CO-MARKETING / CRITEO KEYWORDS / UPPER FUNNEL
AND MORE TO COME…
ADVERTISERS & PUBLISHERS
ALGORITHM TRANSPOSITION / BANNERS
ADVERTISERS & PUBLISHERS PLATFORMS
ENGINE
ALGORITHM PREDICTION & RECOMMENDATIONS
AUTOMATIC BUYING
6
12. FOR REAL-TIME DECISION MAKING
REAL TIME DATA NEED TO GET ANALYZED
Background
Layout
Colours
Opt-out
link
Slogans
WARM MEETS LIGHT
ALL ORIGINALS
#REPRESENT
SWEET NOTHING
ADDIDAS IS ALL IN
Call to actions
all original
#represent
JOIN NOW
JOIN NOW
JOIN NOW
SHOP NOW
SHOP NOW
JOIN NOW
SHOP NOW
Butons
SEE MORE
SEE MORE
CLICK HERE
CLICK HERE
SEE MORE
12
13. DISPLAY IS QUICKER GAINING SPEED
THAN SEARCH
ONLINE INVESTMENTS
USA, PER FORMAT
BILLIONS
$30.00
$25.00
$20.00
$15.00
$10.00
2011
2012
2013
2014
SEARCH
2015
2016
2017
DISPLAY
SOURCE : EMARKETER, August 2013
13
15. YOU NEED TO PROCESS
DATA IN REAL-TIME WHEN BUYING MEDIA
15-17 BILLION
RTB and Direct requests / day1
RTB IMPRESSIONS CRITEO W ORLDWIDE
1SOURCE
CRITEO: APRIL 2013
16
16. RTB IS ONLY ONE WAY
TO BUY DISPLAY
USA
UK
DE
FR
RTB-Based online display ad sales
Non RTB-Based
2.94%
2010
8.31%
2011
14.13%
2012
18.80%
2013
22.41%
2014
25.65%
2015
Source IDC (International Data Corporation) - 2011
17
17. REACH IS KEY OUR PUBLISHER ECOSYSTEM
+40
COUNTRIES
6,000
PUBLISHERS
~30
BILLION IMPRESSIONS/MONTH
~90%
USER REACH
18
19. OPPORTUNITY:
M-COMMERCE SALES BY DEVICE
GLOBAL B2C M-COMMERCE SALES
TRIPLING YoY…
+345%
… WHILE MOBILE/TABLET REACH
GAINS GROUND ON DESKTOP
Devices used to access the Internet by US consumers
(% reach)
$7b
+363%
84%
82%
$22b
33%
$13b
10%
July 2011 / Jan
2012
+377%
Total M-Commerce: $42b
Source: Bigcommerce as cited in company blog, June
26, 2013
Computer
79%
35%
44%
13%
17%
Jan 2012 / July
2012
July 2012 - Jan
2013
Mobile Phone
Tablet
Note: ages 18-64, average weekly reach
Source: Media Behavior institute, “USA touchpoints” as cited by
MediaPost – April 18, 2013
20
20. SAUDI ARABIA IS RANKED #3
IN WORLDWIDE SMARTPHONE PENETRATION
Mobile Saudi Arabia
Almost 3 in 4 people in Saudi Arabia own a
smartphone. Saudi Arabia is thus ranked 3rd
worldwide, while the US is ranked 13th
Saudi Arabia is digital, young, and wealthy.
82% of the total population are
internet users.*
68% of mobile phone users are 34
years old or younger.**
44% of mobile phone users belong to
the Upper or Upper Middle Class.**
*Source: Northwestern University in Qatar, April
2013
**Source: TGI Arabia, Pan Arab Research Center
(PARC), «Saudi Arabia Study, 2012», 2013
Source: Google „Our Mobile Planet“ / Q1/2013
21