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SOCIAL MEDIA ANALYTICS
Measuring your results and learning from them
Which social
media metric
  is MOST
important to




               Image: the.sprouts on flickr
    you?
# of people + their
•   Influence
•   Relevance
•   Interest
•   Passion




                      Image: RuffLife on flickr
@MarthaStewart        @CocktailDeeva




• 2,559,717 Followers • 10,121 Followers
• 7,590 Following     • 4,956 Following
• 3,769 Tweets        • 84,047 Tweets
•   Replies
•   Re-Tweets
•   Comments
•   Shares




                 Image: deepwarren on flickr
•   Likes
•   Trackbacks
Image: Kerr Photography on flickr
Positive
Image: OzinOH on flickr
Website Analytics
•   Google Analytics
•   Wordpress Stats
                       Social Media Analytics
                       •   SWIX
•   StatCounter
                       •   Sprout Social
•   Chartbeat
                       •   Klout
•   Quantcast
                       •   Twitter Counter
                       •   RetweetRank
                       •   Facebook Insights
                       •   YouTube/Slideshare Stats
Image: Mark Brannan on flickr
Listen – Experiment – Observe – Measure

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Social Media Analytics: Measuring Your Results and Learning From Them

  • 1. SOCIAL MEDIA ANALYTICS Measuring your results and learning from them
  • 2.
  • 3. Which social media metric is MOST important to Image: the.sprouts on flickr you?
  • 4. # of people + their • Influence • Relevance • Interest • Passion Image: RuffLife on flickr
  • 5. @MarthaStewart @CocktailDeeva • 2,559,717 Followers • 10,121 Followers • 7,590 Following • 4,956 Following • 3,769 Tweets • 84,047 Tweets
  • 6. Replies • Re-Tweets • Comments • Shares Image: deepwarren on flickr • Likes • Trackbacks
  • 9. Image: OzinOH on flickr Website Analytics • Google Analytics • Wordpress Stats Social Media Analytics • SWIX • StatCounter • Sprout Social • Chartbeat • Klout • Quantcast • Twitter Counter • RetweetRank • Facebook Insights • YouTube/Slideshare Stats
  • 10. Image: Mark Brannan on flickr Listen – Experiment – Observe – Measure