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SOCIAL MEDIA ANALYTICSMeasuring your results and learning from them
Which socialmedia metric  is MOSTimportant to               Image: the.sprouts on flickr    you?
# of people + their•   Influence•   Relevance•   Interest•   Passion                      Image: RuffLife on flickr
@MarthaStewart        @CocktailDeeva• 2,559,717 Followers • 10,121 Followers• 7,590 Following     • 4,956 Following• 3,769...
•   Replies•   Re-Tweets•   Comments•   Shares                 Image: deepwarren on flickr•   Likes•   Trackbacks
Image: Kerr Photography on flickr
Positive
Image: OzinOH on flickrWebsite Analytics•   Google Analytics•   Wordpress Stats                       Social Media Analyti...
Image: Mark Brannan on flickrListen – Experiment – Observe – Measure
Social Media Analytics: Measuring Your Results and Learning From Them
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Social Media Analytics: Measuring Your Results and Learning From Them

http://socialcapitalconference.com/meet-our-speaker-annie-phd-in-parenting/ This is a selection of the slides that I presented at Social Capital Conference. I also did a live demo of each of the tools listed in the presentation.

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Social Media Analytics: Measuring Your Results and Learning From Them

  1. 1. SOCIAL MEDIA ANALYTICSMeasuring your results and learning from them
  2. 2. Which socialmedia metric is MOSTimportant to Image: the.sprouts on flickr you?
  3. 3. # of people + their• Influence• Relevance• Interest• Passion Image: RuffLife on flickr
  4. 4. @MarthaStewart @CocktailDeeva• 2,559,717 Followers • 10,121 Followers• 7,590 Following • 4,956 Following• 3,769 Tweets • 84,047 Tweets
  5. 5. • Replies• Re-Tweets• Comments• Shares Image: deepwarren on flickr• Likes• Trackbacks
  6. 6. Image: Kerr Photography on flickr
  7. 7. Positive
  8. 8. Image: OzinOH on flickrWebsite Analytics• Google Analytics• Wordpress Stats Social Media Analytics • SWIX• StatCounter • Sprout Social• Chartbeat • Klout• Quantcast • Twitter Counter • RetweetRank • Facebook Insights • YouTube/Slideshare Stats
  9. 9. Image: Mark Brannan on flickrListen – Experiment – Observe – Measure

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