1. 2010 Collaboration
TATA-Hyundai

2. About Tata!

3. Introduction
What is TATA-Hyundai Collaboration?

4. India

5. 1.1 Billion

6. 3,287,000 km2

7. Brief Information
• 2nd Populated
• 7th Largest
• Language – Hindi, English
• Federal
• Free-Market Economy

8. India’s Economy

9. India’s Economy
The increasing middle-class

10. India’s Industry
• Telecommunication
• Steel, Cement, Mining, Petroleum
• Information Technology

11. South Korea – India

12. Free Trade Agreement
• January 1st, 2010 (CEPA)
• S. Korea : 5th largest investor
• Many collaborations b/t corporations

13. India in 2010

14. Economic Potential

15. India’s automobile market

16. TATA Hyundai
India Limited Project

17. TATA Hyundai India Limited Project

18. Suzuki Maruti
• 1st Rank in Indian car market
• 2nd Rank TATA 28%
• 3rd Rank Hyundai 18%

19. TATA Motors + Hyundai
TATA Hyundai
Price competitiveness High Technology

20. TATA Hyundai Pico

21. TATA Hyundai Pico
• TATA’s Cheap Price + Hyundai’s Technology

22. TATA Nano
•Cheapest car in the world
• Rs 100,000 ($ 2000)
• ‘The People’s Car’
Problem
: Safety matters
, Technological problems

23. TATA Nano
• Accidents happening
• -> concerns about Nano’s safety
• -> temporary decline in sales

24. Hyundai
• High Technology
• Safe
• Well Functioning

25. TATA Hyundai Pico
• Price : ↓ $2800
• Focus : Safety (Engines, design, functions)
• Target : Indian middle class

26. Benefits
TATA Hyundai
↑profits from
own model, Nano
Profit in India’s
compact car industry

27. TATA Hyundai EQUUS

28. TATA Hyundai EQUUS
TATA name value + Hyundai
luxury prestige

29. TATA Hyundai EQUUS
• Development : Adjustment for the Indian market
• Focus : Technology, capacity, premium, prestige
• Target : High Class, Class entering high class

30. Hyundai TATA Korea Limited

31. Hyundai
• KIA Motors “Morning”
• Daewoo “Matiz”
• X Representative Compact Car

32. TATA Hyundai Korea Limited
• Focus : low price, high quality
• Target : Korean middle class, second-car owners

33. Benefits
Tata Hyundai
Chance to show TATA Motors in
Korea
Create a cheaper compact car
Leads to more profit

34. 4. Hyundai TATA Nano Electric

35. Expectations
• Fuel prices ↑
• Electric car efficiency ↑
• Electric vehicle market benefit ↑

36. Hyundai(Hyundai Blue-1)
• Hyundai's electric car
• problem : low proficiency -> ↓profit

37. Benefit
Tata Hyundai
Enters the market easier with
Hyundai
Can enter the market
with low-cost electric cars

38. FUTURE EXPECTATIONS

39. CEPA(Current situation)
• Korea : 9th biggest import source of India
• CEPA: Free Trade Agreement which came into
force on January 1st, of 2010
-gradual removal of tariff walls
(entire products)
-Businesses
-↓difficulty in entrance to market
-↑benefit

40. Future expectations

41. OVERALL ASPECT

42. Tata+Hyundai
• TATA Hyundai Pico
• TATA Hyundai EQUUS
• Hyundai Tata Nano electric

43. India
• A country full of potential!
• -large population
• -developing economy
• -abundant labor force

44. INVEST IN INDIA+TATA
WE MAKE DREAMS INTO REALITIES!