Leverage PunchTab Incentives and Engagement platform to:
1. Supercharge product launches and seasonal campaigns with a custom giveaway or sweepstakes. Drive 10X social sharing and 5X reach of traditional giveaways.
2. Increase consumer engagement on your website, Facebook page or online community with a loyalty program. Loyalty members visit 11X more often, share 1200X more on social channels and buy 2X as much.
2. The Company
Founded in January of 2011, we've created an easy-to-deploy
incentives & engagement solution
Rapid growth
Reach 15MM consumers monthly
Over 9000 active sites run their loyalty programs using PunchTab
Run 500-1000 giveaways every month
Leadership team with proven success
Co-founded YouSendIt, large file delivery company
Backed by prominent investors ($5.2M raised)
Mohr Davidow Ventures, Crunch Fund
Social+Capital Partnership
Kosmix Ventures
CONFIDENTIAL 2
6. Cross-channel success
Results:
•40K+ entrants took over 300K actions
•Over 50K social actions
•20K new email sign-ups and 25%
increase in followers
•5X reach, 4X engagement and 10X fan
acquisition on Facebook
Behavior of Participants:
•30% of entrants were driven by referrals
•8K Instagram uploads, 4K check-ins and
15K tweets
•22K watched commercial and 12K shared
video
Giveaway drove activity on their website, •Average participant took 7 actions overall
Facebook page, other social channels and
in-store traffic.
Get the case study: http://bit.ly/NVPiGi
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8. eBay Drives Awareness &Engagement
Results (Over 2 Week Period):
•192K actions taken
•Average person took 37 actions
•Average person viewed 34 pages and took
4 social actions
•Drove 76% of traffic
•Drove over 5M impressions on Twitter
Get the case study:
http://bit.ly/LmvkTm
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9. Flexible Giveaway Solution
• Out-of-the-box giveaway and sweepstakes solutions
• Custom look and feel
• Pick from 20+ actions to reward
• Grand prize giveaway and/or redeem points for reward
• Or customize your own experience
• You design your own experience
• Per campaign fee based on requirements
• Runs on any platform
• Website/blog, Facebook, mobile
• Complete analytics and reporting
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10. Build and Foster User Community
• Increase reach and social amplification
• Build and engage a base of Ambassadors
• Increase WOM potential, leverage
enthusiastic customers
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11. Run a loyalty program on your website,
blog or Facebook page
16. Use rewards to drive product sampling,
purchases, brand engagement and more
17. Build Loyalty on Facebook
•Increase daily and ongoing engagement
•Grow your social presence
•Increase connections on all channels
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18. …and much, much more
Reward over 20+ actions designed to drive traffic, engagement &
sales
Use your loyalty program to incentivize key actions that will give product
launches and campaigns a boost
19. The Numbers Speak Volumes
Loyalty members…
…share 1200X MORE
…comment/contribute to the conversation 200X as much
…visit 11X more often
…consume 16X the content
as non-loyalty members
CONFIDENTIAL 19
20. Customizable Loyalty Solution
• Out-of-the-box loyalty program
• Custom look and feel
• Pick from 20+ actions to reward
• Custom catalog and automated redemption process
• Leverage PunchTab partners for fulfillment
• Runs on any platform
• Website/blog, Facebook, mobile
• Complete analytics and reporting
• Monthly subscription fee
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22. Engaging with PunchTab
• PunchTab will work with you to define the right
strategy and approach for your client
• We’ll share best practices based on what we’ve learned across the
thousands of clients we work with
• PunchTab provides design and creative specs. YOU
control and manage the design process
• We can assist with design when needed
• We’ll assist with implementation of your design and
provide ongoing reporting and optimization
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25. Reward Users to Drive the Right Behaviors
Connecting Driving Traffic
•Becoming a Fan •Visiting your site every day
•Following You •Sharing pages/content: Tweet, +1, Like,
•Signing Up for Email Recommend
•Signing-up for something* (creating an
account)
Referring Friends
•Friends who click (drives traffic)
Engaging •Friends who join (drives sign-ups)
•Visiting your site every day •Friends who buy (convert)
•Commenting, answering, replying
•Viewing a page, searching your site or
downloading a file/document
•Completing Polls and Surveys Purchasing
•Watch and Sharing Video •Use early earning and lifetime earning opportunities
•Tweeting and RT from Twitter to drive enough points to encourage conversion to
•Foursquare Check-ins $off purchase of x or more
•Uploading Photos to Instagram •Reward purchases with discounts on future orders
•Pinning
•Clicking or viewing something
CONFIDENTIAL 25
26. ToyFair 2012
Toy Industry Association Annual Conference
Company Profile:
The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000
toy manufacturers and buyers across North America.
Goal:
TIA wanted to increase engagement
at the show, drive
buzz on social
channels and drive awareness and
engagement of
Approach: their blog.
TIA and PunchTab partnered to
provide an
interactive
game called
Play Happens
that rewarded
attendees for
checking in to
special
locations,
social sharing
and visiting 26
27. ToyFair 2012
Toy Industry Association Annual Conference
Results:
•Doubled traffic to the blog
•Increased Facebook fans 138%
•Increased reach on Facebook 1000%
and engagement 156%
•Reached 2.5 million people and
generated 6M impressions on Twitter
alone
Behavior of Participants:
•20% took offline actions (check-ins)
and checked in an average of 10 times
•Average participant took 5 actions
overall
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Notas do Editor
Increase reach and social amplification Reward customers for becoming a fans, followers and signing up for email Reward visits, page views and social sharing (Facebook, Twitter, Pinterest) Build a base of Ambassadors that become influential in their own right, and allow the brand to align with those users Loyalty platform allows brands to identify and track your most loyal customers while deepening their engagement with the your brand Drive WOM potential for the brand online and on social Incentivizing social actions and referrals provides brands with the ability to harness the social networks and extended influence of loyal customers
Increase engagement: Daily visits, Add to Timeline, Instagram uploads Drive your social presence: Timeline feature exposes fan activity to their social network Inviting friends on Twitter and Facebook increases social recommendations and reach Rewarding Tweets and RT’s will increase the reach of your Tweets and overall Twitter activity Increase connections on all channels: Followers, Phone Numbers (SMS), Email, FourSquare and Instagram