PunchTab
Overview
CONFIDENTIAL 1

The Company
Founded in January of 2011, we've created an easy-to-deploy
incentives & engagement solution
Rapid growth

Reach 15MM consumers monthly

Over 9000 active sites run their loyalty programs using PunchTab

Run 500-1000 giveaways every month
Leadership team with proven success

Co-founded YouSendIt, large file delivery company

Backed by prominent investors ($5.2M raised)

Mohr Davidow Ventures, Crunch Fund

Social+Capital Partnership

Kosmix Ventures
CONFIDENTIAL 2

The PunchTab Solution
An incentives and engagement platform for web, social and mobile
3

Seasonal Campaigns & Product Launches
• Drive social amplification of existing
campaigns
• Mobilize fans, followers, customers to
drive awareness and traffic
• Incentivize cross-channel engagement
4

Mobilizing Arby’s Facebook Fans
5

Cross-channel success
Results:
•40K+ entrants took over 300K actions
•Over 50K social actions
•20K new email sign-ups and 25%
increase in followers
•5X reach, 4X engagement and 10X fan
acquisition on Facebook
Behavior of Participants:
•30% of entrants were driven by referrals
•8K Instagram uploads, 4K check-ins and
15K tweets
•22K watched commercial and 12K shared
video
Giveaway drove activity on their website, •Average participant took 7 actions overall
Facebook page, other social channels and
in-store traffic.
Get the case study: http://bit.ly/NVPiGi
6

eBay Launches New Property
7

eBay Drives Awareness &Engagement
Results (Over 2 Week Period):
•192K actions taken
•Average person took 37 actions
•Average person viewed 34 pages and took
4 social actions
•Drove 76% of traffic
•Drove over 5M impressions on Twitter
Get the case study:
http://bit.ly/LmvkTm
8

Flexible Giveaway Solution
• Out-of-the-box giveaway and sweepstakes solutions
• Custom look and feel
• Pick from 20+ actions to reward
• Grand prize giveaway and/or redeem points for reward
• Or customize your own experience
• You design your own experience
• Per campaign fee based on requirements
• Runs on any platform
• Website/blog, Facebook, mobile
• Complete analytics and reporting
9

Build and Foster User Community
• Increase reach and social amplification
• Build and engage a base of Ambassadors
• Increase WOM potential, leverage
enthusiastic customers
10

Run a loyalty program on your website,
blog or Facebook page

Increase fans, followers and drive social
buzz

Capture additional information and encourage
WOM by rewarding referrals

Encourage repeat visits

Increase reach, engagement & influence

Use rewards to drive product sampling,
purchases, brand engagement and more

Build Loyalty on Facebook
•Increase daily and ongoing engagement
•Grow your social presence
•Increase connections on all channels
17

…and much, much more
Reward over 20+ actions designed to drive traffic, engagement &
sales
Use your loyalty program to incentivize key actions that will give product
launches and campaigns a boost

The Numbers Speak Volumes
Loyalty members…
…share 1200X MORE
…comment/contribute to the conversation 200X as much
…visit 11X more often
…consume 16X the content
as non-loyalty members
CONFIDENTIAL 19

Customizable Loyalty Solution
• Out-of-the-box loyalty program
• Custom look and feel
• Pick from 20+ actions to reward
• Custom catalog and automated redemption process
• Leverage PunchTab partners for fulfillment
• Runs on any platform
• Website/blog, Facebook, mobile
• Complete analytics and reporting
• Monthly subscription fee
20

Measuring Engagement with CRUSH
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Engaging with PunchTab
• PunchTab will work with you to define the right
strategy and approach for your client
• We’ll share best practices based on what we’ve learned across the
thousands of clients we work with
• PunchTab provides design and creative specs. YOU
control and manage the design process
• We can assist with design when needed
• We’ll assist with implementation of your design and
provide ongoing reporting and optimization
22

Thank you!
Angela Sanfilippo
angela@punchtab.com
408-406-6991
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Appendix
24

Reward Users to Drive the Right Behaviors
Connecting Driving Traffic
•Becoming a Fan •Visiting your site every day
•Following You •Sharing pages/content: Tweet, +1, Like,
•Signing Up for Email Recommend
•Signing-up for something* (creating an
account)
Referring Friends
•Friends who click (drives traffic)
Engaging •Friends who join (drives sign-ups)
•Visiting your site every day •Friends who buy (convert)
•Commenting, answering, replying
•Viewing a page, searching your site or
downloading a file/document
•Completing Polls and Surveys Purchasing
•Watch and Sharing Video •Use early earning and lifetime earning opportunities
•Tweeting and RT from Twitter to drive enough points to encourage conversion to
•Foursquare Check-ins $off purchase of x or more
•Uploading Photos to Instagram •Reward purchases with discounts on future orders
•Pinning
•Clicking or viewing something
CONFIDENTIAL 25

ToyFair 2012
Toy Industry Association Annual Conference
Company Profile:
The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000
toy manufacturers and buyers across North America.
Goal:
TIA wanted to increase engagement
at the show, drive
buzz on social
channels and drive awareness and
engagement of
Approach: their blog.
TIA and PunchTab partnered to
provide an
interactive
game called
Play Happens
that rewarded
attendees for
checking in to
special
locations,
social sharing
and visiting 26

ToyFair 2012
Toy Industry Association Annual Conference
Results:
•Doubled traffic to the blog
•Increased Facebook fans 138%
•Increased reach on Facebook 1000%
and engagement 156%
•Reached 2.5 million people and
generated 6M impressions on Twitter
alone
Behavior of Participants:
•20% took offline actions (check-ins)
and checked in an average of 10 times
•Average participant took 5 actions
overall
27