1. 1a. Knowledge sources (such as non-profits) submit Other Notes:
facts/stats to fG
1b. Non-profits mention fG within their existing marketing 1. Society is becoming more
materials to promote awareness informed at nearly every step
2a. User completes quizzes about these facts 2. We already have the
2b. User competes with friends, shows off knowledge, partnerships with multiple non-
signs petitions, spreads awareness profits
3a. Through Kiip, user gets a free reward from a sponsor 3. All content is user-generated; all
3b. Sponsor pays an additional reward fee to Kiip, which 1a. "Street trees users are free to submit facts/stats
5a. Community
splits revenue 50/50 with fG add 3% to the sale
Pool Donations
3c. Sponsor benefits from cause marketing price of a house" 4. We are conducting ongoing
alpha testing at University of
4a. User earns more fG reputation and votes toward Chicago
determing how the community donation pool is 1b. E-Newsletter:
allocated--they choose Urban Forest "Check out 5b. Increased 5. For sponsors, Kiip currently has
4b. Through donating sponsor money and becoming fuseGap!" Awareness a surplus of sponsors, and we don't
informed, user feels a meaningful sense of civic have to integrate with them
engagement (slacktivism!)
6. Cause marketing is a nearly $2B
5a. Urban Forest receives monthly donations from the market
sponsor-funded fG community donation pool
5b. Urban Forest increases awareness, member count,
donor pool, etc
2a. "Interesting stat, 3c. "Starbucks is helping to
I didn't know that..." prevent deforestation (while
informing society)!"
4a. Donate
2b. "...but I bet my friends Sponsor Money 3b. Reward
don't know either" to Urban Forest Fee ($0.50)
4b. "I feel
great!"
3a. Free Latte!