1. COMM 2337
Old PR vs. New PR
Careers OLD: PR Pros= Former Journalists
in PR
Class 4 NEW: PR Pros= Industry Trained
Fall 2011
@AndreaGenevieve
andream@stedwards.edu

2. COMM 2337
How To Become a PR Pro
Careers Suggested training:
in PR • Intro to PR
Class 4 • PR Campaigns
Fall 2011
• PR Research
• PR Writing
• PR and Law
• PR Planning and Management
• PR Internship
@AndreaGenevieve
andream@stedwards.edu

3. COMM 2337
Where Are Jobs?
Careers 3.10%
3%
in PR
4.30%
6.90% Firms/Agencies
Corporations
Class 4 Non-Profits
Fall 2011 Freelance
11.70% Education
Trade Associations
Government
22.60%
42%
@AndreaGenevieve
andream@stedwards.edu

4. COMM 2337
Specialty Areas
Careers • Pharmaceutical
in PR • Biotechnology
Class 4 • Financial services
Fall 2011
• Health care
• Media companies
• Information
• Technology and Security
@AndreaGenevieve
andream@stedwards.edu

5. COMM 2337
What Makes a Good PR Pro
Careers
in PR
Class 4
Fall 2011
• Writing skills •Business Competence
• Research •Editing
• Planning •Organizational
• Problem Solving •Creativity
@AndreaGenevieve
andream@stedwards.edu

6. COMM 2337
10 Skills Employers Want
Careers • Good Writing
• Intelligence
in PR • Cultural literacy
Class 4
• Ability to recognize a good story
Fall 2011
• Media savvy
• Contacts
• Business sense
• Varied communication experiences
• Specialized experiences
• No clichés. Aka “I work really well with
people.”
@AndreaGenevieve
andream@stedwards.edu

7. COMM 2337
Moving On Up
Careers Executive
in PR Director
Class 4
Fall 2011 Manager
Supervisor
Entry Level
@AndreaGenevieve
andream@stedwards.edu

8. COMM 2337
Money Money Money
Careers • Entry level $36,000
in PR • 5 years $62,000
Class 4 • 10 years $85,000
Fall 2011 • 20 years $120,000
1. Corporate
2. Freelance
3. Agency
4. Trade Association
5. Government
6. Non Profit
7. Education
@AndreaGenevieve
andream@stedwards.edu

9. COMM 2337
Man vs. Woman
Careers • Males make more across the USA
in PR • Males have more experience
Class 4 • Males choose higher paying areas of
Fall 2011 PR
@AndreaGenevieve
andream@stedwards.edu

10. COMM 2337
Internships
Careers • Varied types
in PR • Broad range of skills
Class 4 • Portfolio pieces
Fall 2011
• Recommendations
• Local and national
• Testing the career
• Responsibility
• Recruiting
• Mentorship/professional relationship
@AndreaGenevieve
andream@stedwards.edu

11. COMM 2337
Credits
Careers
Andrea Genevieve Michnik
in PR Intro to PR COMM 2337
Class 4 St. Edwards University- Fall 2011
Fall 2011 E-mail: andream@st.edwards.edu
@AndreaGenevieve
All photos protected under Flickr Creative Commons
@AndreaGenevieve
andream@stedwards.edu