Getting Curation Right: Tools of the Trade
•
22 likes•9,875 views
Our panel yesterday on Getting Curation Right included a discussion of how to curate well, how curation can help SEO and your overall strategy and then my presentation on the tools of the trade.
Recommended
Recommended
More Related Content
More from Amy Vernon
More from Amy Vernon (20)
Recently uploaded
Recently uploaded (20)
Getting Curation Right: Tools of the Trade
- 1. @amyvernon #TheLabNYC #SMX #14C Getting Curation Right Tools of the Trade
- 2. #TheLabNYC #SMX #14C What Curation Is Source: Ho John Lee, via Flickr Creative Commons
- 3. #TheLabNYC #SMX #14C What Curation Is • Setting specific criteria regarding the material you’ll gather together • Gathering that material together in an easily digestible manner • Enabling others to access, use and add to the information
- 4. #TheLabNYC #SMX #14C What Curation Isn’t Source: Dilbert, 10/30/11
- 5. #TheLabNYC #SMX #14C What Curation Isn’t • Automatically pulling together data using an algorithm • Automating social shares or posts of an RSS feed • Automating reshares from content-sharing platforms
- 6. #TheLabNYC #SMX #14C The Right Tool for the Right Job Photo mosaic by mkasaharavia Flickr Creative Commons
- 7. #TheLabNYC #SMX #14C Would you use this: When you need this? Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azrivia Flickr Creative Commons
- 9. #TheLabNYC #SMX #14C List.ly • Curate the best in a specific topic • Allow others to add their favorites (and continue curation by adding only those you want to) • Enable voting on entries • Embeddable on your site • All links in the list are live, providing SEO value
- 11. #TheLabNYC #SMX #14C Scoop.it • Social curation network • Build pages of topics • Target audience is marketers, entrepreneurs, consultants • Highly educated audience (75% have post- secondary education) • Provides healthy excerpt, enabling reader to decide what to click through on
- 12. #TheLabNYC #SMX #14C Tumblr Source: AJ Cann, via Flickr Creative Commons
- 13. #TheLabNYC #SMX #14C Tumblr • Skews young • True blend of blogging platform and curation platform • Can use to power your on-site blog • Can live separately from your site • Cultivates community • Very visual
- 15. #TheLabNYC #SMX #14C Pinterest • Extremely visual. • Big traffic driver. • Enables group curation – but no control of what others curate onto your boards. • Quality of the image matters above all else.
- 17. #TheLabNYC #SMX #14C Spundge • Pulls in content from up to a dozen social network firehoses based on your search terms • Select items for inclusion • Embeddable as liveblog or post-event story • Focused on the journalism sector
- 19. #TheLabNYC #SMX #14C Storify • Similar to Spundge. • Used a lot to curate events after the fact. • Allows you to add in deeper context around the live conversation.
- 21. #TheLabNYC #SMX #14C Rebelmouse • Somewhere between aggregation and curation • At base, aggregates according to filters you put in • You can add in or remove content, further refine your filters according to what it does
- 22. #TheLabNYC #SMX #14C More tools Delicious – social bookmarks, gathered in groups, shareable & searchable Pearltrees – collaborate on content curation, topics branch off one another Curata – automated curation software; aggregation leading to curation *paid XydoCuration / Curate.me – Curated content for newsletters, etc.; aggregation leading to curation *paid
- 23. #TheLabNYC #SMX #14C Source: Anne G via Flickr Creative Commons