2. 1. On-page Optimization (Make Webpage SEO Friendly)
Removing Technical Obstacles
Helping SE crawler identify our web-page subject & geo-target market
2. Off-page Optimization (Generating Quality Votes)
From same geo market
From same theme
3. Social Signals (Generating User Signals)
Getting more and more likes/followers/comments
People mentioning / talking about us
4. User-behavior (Increasing Usability)
1. Reduce bounce rate (motivate user to surf atleast 2 pages of website)
2. Increase in time spent on website
3. Increase in page per visit
4. Increase goal conversions
Top 5 Tips for SEO in 2013
3. 5. Google wants to promote their own products, so they give more weightage signals coming from
their products. So highly consider:
i. Google Plus
Get as much +1 as possible
From targeted geo-location
i. Google Authorship
ii. Google Place
Fill 100% details
Configure relevant categories
Get reviews from targeted geo-location
Top 5 Tips for SEO in 2013… Cont’d
5. 1. Increase Deep-link ratio considerably
2. Focus on Quality of Link, not Quantity
3. Constantly Review and Analysis your link profile and take actions
4. Find a blog post entitled "Top 100 companies that sell car hire services"
and you sell car hire services but aren't listed, contact the webmaster
5. Increase in diversity of websites linking to you
Add-on 5 Tips….
7. Panda Prevention = Penguin Prevention
You know your content
is good when people
talk about it & pass it
around.
You know your content
is good when people
talk about it & pass it
around.
Good natural links are
gained when people
pass your good content
around.
Good natural links are
gained when people
pass your good content
around.
Prevention is better then cure….