Veena Singla Winnie Kwofie

1. Shifting the Culture: Result
Oriented Occupant Outreach
Veena Singla
Green Campus UCSF Team Manager
Winnie Kwofie
Associate Director, UCSF Facilities Management

2. Outline
• Project Motivation
• About UCSF
• The Action Oriented Pledge

3. UCSF: A Health Sciences Focus
Residents Postdocs
6% 4% Students
Students •Medicine
11%
•Dentistry
•Nursing
Faculty •Pharmacy
8%
•Graduate Programs-
Master’s and PhD
Staff • Research
71%

4. Goal: Reduce Energy Consumption
by Changing Behavior
• What we must do:
• Inform
– What can I do?
• Motivate
– Initial behavior change
– Long-term behavior change

5. Reinforcing Behavior Changes
• Each person pledges to one action minimum
– Quantifiable
– Focused and easy actions
• Follow up with periodic updates on results
– Monthly newsletter

6. Sample Pledge Sheet

7. Action Oriented Pledge Sheet

8. Our Method: Tabling with Building
Utility Data and chocolate!

9. Our Results: Pledges and Potential
Savings
Totals
Pledges 95 50 41 36 253
Potential 76,105 16,690 13,944 12,017 118,757 kWh
Savings $10,655 $2,337 $1,952 $1,682 $16,626
Actual Savings: based on data from monthly utility bills

10. CONSERVATION IS CONTAGIOUS
Koret Building
Performance for 2010
26% Energy Reduction
$115,000 Savings
Follow Up With
the
Target 2.5% Energy Reduction for 2011 = $6800
What Koret Building Occupants Pledged to Do
Departments/
Room Lights Computer Shades Task Light Peripherals
Building
# of
Pledges
$60
21
$160
16 2
Total Projected Annual Savings for 2011 = $5310
$20
7
$150
9
Occupants
Feedback and Next Steps
Your building needs additional pledges to meet Send in your request for free replacement of the
the goal for 2011! following items:
· Recruit your colleagues to pledge and act · Lunch room refrigerators manufactured before
· Your building’s goal could be met if: the year 2000
o 10 more people turned off room lights · Old computer monitors of the CRT type
when not in use · HP Laserjet printer models manufactured
o 5 more people shut down computers at before 1993
night We will be sending you progress reports of how
o 5 more people turned off task lights at your building is doing .
night
Contact Information
Winifred Kwofie, P.E, MBA, MS
Associate Director - Strategic Facilities Management
UCSF Capital Programs and Facilities Management
Winifred.Kwofie@ucsf.edu ½ 415-476-6469

11. Challenges
• Scheduling of tabling events
• Occupants’ understanding of University
policies, i.e. computer shutdowns
• Customizing for different audiences
• Motivating and incentivizing occupants

12. Moving Forward
• Continuous improvement of outreach strategy
• Promotion of pledger’s commitment to action
• Incentives to reinforce commitment
• Keep the message simple
• Connecting to occupants through positive
stories
“If you can’t do 100 actions to save energy, then just do one.”

13. Acknowledgements
UCSF Green Campus Team UCSF Stakeholders
Conservation is Contagious
Materials Design
Gensler

14. Thank You! Questions?
Veena Singla
greenucsf@gmail.com
Winnie Kwofie
Winifred.Kwofie@ucsf.edu