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Mobile Your Data | AdvantageNFP | CHASE 2011 Seminar
1.
CHASE 2011 Mobilise Your
Data 22 nd February 2011 © Steve Cast Redbourn Business Systems Limited
2.
POLITE NOTICE
This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk Thank You Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited
3.
PLEASE
SWITCH ON YOUR MOBILE PHONES THANK YOU! Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited
4.
Why?
When? Where? Question and Answer Who? Why? Session How? What? At The End Who? When? Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited
5.
Mobilise Your Data? •
MOBILISE (verb) The verb MOBILISE has 4 senses: 1. Call to arms; of military personnel 2. Get ready for war 3. Make ready for action or use 4. Cause to move around Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited
6.
Mobile Technology From Wikipedia,
the free encyclopaedia Mobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system. Many experts argue that the future of computer technology rests in mobile/wireless computing. Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited
7.
Mobilise Your Data?
Make your data ready for action Mobilise for use with Your Data = mobile technology. Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited
8.
Introduction Steve Cast, Founder
and Managing Director of Redbourn Business Systems Limited Redbourn Business Systems formed in 1994 Developers of the Advantage Fundraiser integrated fundraising, membership and alumni database and Advantage Box Office integrated fundraising and box office systems Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited
9.
Mobilise Your Data Background
and Available Trends Services Integration Predictions Case Studies /Next Steps Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited
10.
Please Give Us
Your Feedback For a copy of this presentation please visit www.redbourn.co.uk feedback@redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow. Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited
11.
Mobilise Your Data Background
and Available Trends Services Integration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited
12.
Background and Trends
- Statistics: The world is going mobile 50 Million iPhones sold to date 200,000 Android devices sold each day 8.5 Million iPads sold to date 70 Million tablets predicted by 2013 5 Billion connections made globally Source: CM First 2011 Mobilise Your Data Slide 12 © Steve Cast, Redbourn Business Systems Limited
13.
Background and Trends
- Statistics: The UK is going mobile 96% of the UK population own a mobile phone 23% of the UK’s mobile phone users use handsets to access the Internet 30 Million mobile phones were sold last year in the UK Sources: Ofcom 2010 BBC 2010 Mobilise Your Data Slide 13 © Steve Cast, Redbourn Business Systems Limited
14.
Background and Trends
- Checklist: CIO’s Checklist for 2011 Checklist “Companies should factor these top Cloud 10 technologies in their strategic Computing planning process by asking key Mobile Applications and questions and making deliberate Media Tablets decisions about them during the next two years.” Social Collaboration … David Cearley, Vice President and distinguished analyst at Gartner Mobilise Your Data Slide 14 © Steve Cast, Redbourn Business Systems Limited
15.
Background and Trends
- Trends: The Android v iPhone battle continues The Open Source Android Smartphone will be the leading smart phone Operating System by 2014. Source: Gartner Research September 2010 Mobilise Your Data Slide 15 © Steve Cast, Redbourn Business Systems Limited
16.
Background and Trends
- Trends: Ever Increasing Use of Mobiles A recent survey of 5,000 Britons carried out by PC World found: 50% of people spend 30 minutes a day in the bathroom, on their mobile phone. That’s more time than they spend showering or cleaning their teeth. Source: guardian.co.uk 02/01/2011 Mobilise Your Data Slide 16 © Steve Cast, Redbourn Business Systems Limited
17.
Background and Trends
- Shopping: Is mobile shopping that different to donating? “Mobile is clearly becoming a new way people shop…. [Ebay has] has nearly tripled gross merchandise value year-over-year to nearly $2billion… In 2011 we expect Mobile GMV to double to $4billion” John Donahoe President and CEO, eBay Mobilise Your Data Slide 17 © Steve Cast, Redbourn Business Systems Limited
18.
Mobilise Your Data:
Survey Symbian Blackberry Nokia, Sony, Samsung Android Windows Phone iPhone Mobilise Your Data Slide 18 © Steve Cast, Redbourn Business Systems Limited
19.
Mobilise Your Data
Survey Symbian Blackberry Blackberry 36% Nokia, Sony, Samsung 14.8% Android Windows Phone Android Windows Phone 25.5% 7% Sources: iPhone Daily Telegraph, 11/10/10 and iPhone 16.7% 11/11/2010 combined Mobilise Your Data Slide 19 © Steve Cast, Redbourn Business Systems Limited
20.
Mobilise Your Data Background
and Available Trends Services Integration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited
21.
Available Services
SMS Text Apps Mobile Browser Adobe Flash (Lite) Mobile Games Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited
22.
Available Services:
SMS Text SMS stands for Short Message Service. This service allows for short text messages to be sent from one mobile phone to another mobile phone, or from the Internet to a mobile phone. Messages usually cannot exceed 160 characters, including spaces. Mobilise Your Data Slide 22 © Steve Cast, Redbourn Business Systems Limited
23.
Available Services:
Apps Apps is an abbreviation for application. An app is a piece of software. It can run on the Internet, on your computer, or on your phone or other electronic device. You can download iPhone Apps from the Apple Store, Android Apps from the Android Market and Windows Apps from the Windows Marketplace. Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited
24.
Available Services:
Mobile Browser A Mobile Browser, also called a microbrowser, minibrowser or wireless internet browser (WIB), is a web browser designed for use on a mobile device such as a mobile phone. Websites designed for access from these browsers are referred to as wireless portals. Mobilise Your Data Slide 24 © Steve Cast, Redbourn Business Systems Limited
25.
Available Services:
Adobe Flash Lite Adobe Flash Lite is a lightweight version of Adobe Flash Player, a software application published by Adobe Systems. This version is intended for mobile phones and other portable electronic devices. It is a technology for developing applications that run on a mobile operating system. Mobilise Your Data Slide 25 © Steve Cast, Redbourn Business Systems Limited
26.
Available Services:
Mobile Games A mobile game is a video game played on a mobile phone, Smartphone, PDA, handheld computer or portable media player. Mobile games are usually downloaded via the mobile operator's radio network, but in some cases are also loaded into the mobile handsets when purchased, via infrared connection, Bluetooth, or memory card. Mobilise Your Data Slide 26 © Steve Cast, Redbourn Business Systems Limited
27.
Mobilise Your Data Background
and Available Trends Services Integration and Next Steps/ Case Studies Predictions Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited
28.
Integration:
SMS Text Practical Uses: Young People/ Event Hard of Hearing Notifications Communication Thank Preferences you Requests for Well Done donations (Keep Going) Mobilise Your Data Slide 28 © Steve Cast, Redbourn Business Systems Limited
29.
Integration:
SMS Text Mobilise Your Data - Essentials Capture Mobile Phone Numbers Confirm Data Protection Registration Interface with Gateway Supplier API or export to CSV and mobile partner product Mobilise Your Data Slide 29 © Steve Cast, Redbourn Business Systems Limited
30.
Integration:
SMS Text Mobilise Your Data - Essentials Record “Do Not Correspond Via Text” Record Communication History Mobilise Your Data Slide 30 © Steve Cast, Redbourn Business Systems Limited
31.
Integration:
SMS Text Mobilise Your Data - Optionally Offer Mailing Preferences Personalisation of Texts Mobilise Your Data Slide 31 © Steve Cast, Redbourn Business Systems Limited
32.
Integration:
SMS Text – How? Live Demonstration Mobilise Your Data Slide 32 © Steve Cast, Redbourn Business Systems Limited
33.
Integration:
SMS Text Mobilise Your Data – Next Steps For Donations 2 Way SMS and Short Codes Unique Low Charges Range for No VAT by Operators UK Mobilise Your Data Slide 33 © Steve Cast, Redbourn Business Systems Limited
34.
Mobilise Your Data SMS
Case Study 1 In 2010, over US$40M in total was raised in just 40 days for Haiti. The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours. Sources: mashable.com and msnbc.com Mobilise Your Data Slide 34 © Steve Cast, Redbourn Business Systems Limited
35.
Mobilise Your Data SMS
Case Study 2 In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009. Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal. Source: Various Mobilise Your Data Slide 35 © Steve Cast, Redbourn Business Systems Limited
36.
Integration:
Apps Practical Uses: Awareness Application, e.g. find nearest Requests for Campaigning donations Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited
37.
Integration:
Apps Mobilise Your Data - Decisions Apple Android • Buy Some Macs • Download the • • Install the Apple SDK Learn Objective C DIY? Android SDK • Learn Java – Really • Learn iPhone/iPad UI Well • Hope to Pass Security • Learn Android UI Audit • Hope to Pass Security Audit Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited
38.
Integration:
Apps Mobilise Your Data - Decisions Complex Apps developed by a commercial software developer or agency can cost tens of thousands OR of pounds plus maintenance. Mobilise Your Data Slide 38 © Steve Cast, Redbourn Business Systems Limited
39.
Mobilise Your Data App
Case Study Depaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date. “We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run” Paul Marriot, Depaul UK’s Chief Executive. Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 39 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data App
Case Study (continued) Depaul UK were luck enough to have the app developed for free by a creative agency. iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 41 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Browser Will Apple Allow Practical Uses: Donation Apps? Awareness Information Cheaper Phones Requests for Campaigning donations Cannot Run Apps Mobilise Your Data Slide 42 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Browser Mobilise Your Data - Decisions Existing Site New Site • Lower Cost • Functionality • Maintenance x 1 • Better Design • Functionality? • Compatible • Compatibility? • Higher Cost • Maintenance X2 Mobilise Your Data Slide 43 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Browser Existing Site Issues Tables Standards Existing Site Screen Size Text Entry Mobilise Your Data Slide 44 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Browser Mobilise Your Data - Decisions Browser App • Cheaper • Functionality • Quick/Easy • “New Hat”? Change • Higher Cost • Existing Skills • Hard to Change • Functionality? • Apple “anti” • “Old Hat”? Donations Mobilise Your Data Slide 45 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data Mobile
Website Case Study m.cyberbullying.co.uk Uses RSS Feeds and apparently completed in under 3 hours development! “In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.” Source: www.socialmediacharity.com 08/01/2011 Mobilise Your Data Slide 46 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Adobe Flash (Lite) In Brief Latest Versions of Flash run on Smartphones, netbooks, PCs and other Internet Connected Devices. Consistent “look and feel” across different operating systems and devices. Mobile Ready – Current and Previous Generations Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Games Apps, but with Gaming Content Farmville 14/2/11 – 51.3M Users Cityville 14/2/11 – 110M Users Source: www.facebook.com, Feb 2011 Mobilise Your Data Slide 49 © Steve Cast, Redbourn Business Systems Limited
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Integration:
Mobile Games In Brief Average Time Spent on Smartphone Mobile Functions 12% Web/Web Apps 32% Games/Maps/Social Networking 9% 47% Email Telephone/SMS Source: www.appsfire.com, Jan 2011 Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data Game
Case Study - War Child UK War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation. Source: War Child UK, Nov 2010 Mobilise Your Data Slide 51 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data Next
Steps • Review Current Situation • Prepare Your Data for Mobilisation Now • Review Existing Website • Develop Mobile Strategy • Identify Partners/In House Skills Next • Implement Mobile Strategy Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited
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Summary 30M Phones Sold Background and UK Browsing The World is Adobe Flash Available Mobile Android v iPhone Mobile Games SMS Text Apps In Going Mobile Habits Changing the Trends 2010 UK In Browser Services (Lite) SMS: Mobile Browser: Mobile Games: Integration and APPS: Implement Develop Prepare Review Advantage Next Steps… War Child UK CyberBulling Case Studies iHOBO Situation Strategy Data Fundraiser Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data:
Predictions Android will win Online and Mobile the Smartphone Games are going to Contest be huge in 2011 Smartphones will eventually replace desktop PCs for most Steve Cast, MInstF users Founder and Managing Director, Redbourn Business Mobilise Your Data Slide 55 Systems Ltd © Steve Cast, Redbourn Business Systems Limited
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Mobilise Your Data
Need More Help? Visit CHASE Stand 8 www.redbourn.co.uk mobilise@redbourn.co.uk Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited
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Question and Answer Session Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited
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Please Give Us
Your Feedback For a copy of this presentation feedback@redbourn.co.uk please visit www.redbourn.co.uk Or or leave your business card with SMS 07973 327547 my colleague Annie, or visit us on Stand 8 today or tomorrow. Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited
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Thank You For
Your Time
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Mobilise Your Data
Need More Help? Visit CHASE Stand 8 www.redbourn.co.uk mobilise@redbourn.co.uk Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited
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