Social Tools for Business: Engage, Optimize, Collaborate Social computing is pervasive. No matter what you do, social capabilities are now part of it. The question is how "social" fits into your business success and adds value to your daily efforts. Embracing "socially generated/user-generated" content can benefit your organization both in an outwardly, customer-facing way as well as creating a valuable internal source of knowledge. It's the context behind the content that matters.

1. Today Collaboration,
Tomorrow the Social Web
Bryan House
Vice President, Marketing
Acquia

2. Social worlds colliding within
the enterprise

3. where cost and speed to
market are both critical
factors, open source software
can play a key role in helping
organizations develop the
capabilities they need to
achieve high
performance quickly
and at reduced cost

4. Top Ten Strategic
Technologies for 2011
 Social collaboration
 Social publishing
Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010

5. Social Agility Driving
Business Value
Connecting diverse business
 Social ecosystems across enterprise
collaboration boundaries
Consumerization of IT is
 Social channeling the power of
publishing collective behavior

6. Community Powered. Innovation.
profiles / content
friends
(micro) rich
blogging media
UGC
Social Publishing templates
workflow
analytics
taxonomy
groups
social share
tagging

7. Community Powered. Innovation.
profiles / content
friends
(micro) rich
blogging media
UGC
Social Publishing templates
workflow
analytics
taxonomy
groups
social share
Drupal
tagging

8. who’s using Drupal?

9. Enterprise Collaboration -
Beyond the Intranet
 Customer support communities
 Supplier portals
 Product development communities
 Ideation communities
 Fan / audience communities

10. Customer Support Communities

11. Supplier Portals & Communities

12. Product Development Communities

13. Ideation Communities

14. Fan / Audience Communities

15. Open architectures
increase enterprise agility

16. Consumerization of IT

17. Consumerization of IT
engaging experiences
loosely coupled
rapid iteration

18. Proprietary, enterprise
software model cannot
maintain pace of
innovation

19. Democratization of Development

20. Democratization of Development
7.0 major releases ]
[
230+ countries around the globe ]
[
900+ core developers ]
[
8,000+ extensions and modules ]
[
500,000+ registered community members]
[
1,000,000+ active websites today ]
[

21. The Result:
Community Powered. Innovation.
more capabilities
higher quality
faster time to market

22. How can you leverage
open source Drupal for
enterprise social
applications?

23. Drupal Commons
Open Source Alternative to Social Business Software
Ready-to-use, packaged
Drupal solution for
community websites

24. Putting Open Innovation
to Work for You
 Proven community best practices
 Open, extensible architecture
 Flexible platform

25. ✓ Innovation
✓ Flexibility
✓ Engagement
✓ Value

26. Thank You
Bryan House | bryan@acquia.com | @bryanhouse
sales@acquia.com | @acquia | +1.978.296.5250