How Cloud PaaS Improves Performance while Reducing Operational Costs discusses how Acquia Cloud's Drupal Platform-as-a-Service provides optimized Drupal performance, real-time elasticity, and single vendor support. Acquia Cloud offers an optimized Drupal runtime, optimized developer experience, and managed or development cloud options. Case studies show how Acquia Cloud helped Al Jazeera handle unpredictable traffic spikes and allowed a PR firm to successfully handle a high-traffic website launch.

1. How
Cloud
PaaS
Improves
Performance
while
Reducing
Operational
Costs
Acquia
Cloud’s
Drupal
Platform-­‐as-­‐a-­‐Service
Jeff
Kaplan
Bryan
House
Founder
&
Managing
Director
Vice
President,
Marketing
ThinkStrategies
Acquia
August
xxth,
2011

2. Introduction
Jeff
Kaplan,
Founder
and
Managing
Director
ThinkStrategies,
Inc.

3. Perfect Storm for Cloud
Services
Macro-Market
Challenges
Enabling Shifting
Technologies Customer Attitudes
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 3

4. Key Macro-Market Challenges
Impacting Businesses
Economic Pressures
Changing Globalization
Workforce Key Challenges & Growing
Dynamics Competition
Escalating Customer Expectations
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 4

5. Shadow IT & Mobility
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 5

6. The Shortcomings of
Legacy, On-Premise Apps
 Deployment Challenges
• 31.1% SW projects cancelled before completed.
• 52.7% of projects cost 190% of original estimates.
 Operational Costs
• Maintenance & mgmt costs >10x original license fee.
• Escalating hardware & staff support costs.
• Over provisioning/under-utilization of SW licenses.
 Economic/Budgetary Pressures
• Need to reduce IT costs, increase business benefits.
• Need to increase utilization to gain greater ROI.
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 6

7. Changing Customer
Needs/Expectations
Old, New,
 Fixed, Capital Investment  Flexible, Operating Expense
 Complexity, Customization  Simplicity, Utilization
 Centralized, On-Premise  Dispersed, On-Demand
 Top-Down Procurement  Bottom-Up Adoption
 High TCO, Low ROI  Rapid Time-to-Value
 Outsourcing Alternatives  Out-Tasking Options
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 7

8. Why ASPs/Hosting Failed
Customer ASP/Hosting
Application Company
 Same legacy applications
 Upfront perpetual license
 Still inflexible architecture
 Limited accessibility
 Single-instance, inefficient
Little perceived economic value.
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 8

9. Multi-Tenant Model
Leverages Shared Resources
Cloud Vendor
©2011, THINKstrategies, Inc. www.thinkstrategies.com
Slide 9

10. Visual Model of NIST’s Cloud
Computing Working Definition
Measured Service Rapid Elasticity
Essential
Characteristics
On-Demand Broad Network
Resource Pooling
Self Service Access
Service Software as a Platform as a Infrastructure as
Models Service (SaaS) Service (PaaS) a Service (IaaS)
Deployment
Models Public Private Hybrid Community
©2011, THINKstrategies, Inc. www.thinkstrategies.com
http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html
Slide 10

11. Sorting Out IaaS vs. PaaS
IaaS, PaaS,
 Service Delivery Layer  App Development Layer
 Raw storage and networking  Development tools & APIs
 Load balancing, routing, and  Test, deploy and maintain
virtualized operating systems applications
 Packaged & priced by metered  Provisioning & billing
unit. applications.
©2011 THINKstrategies, Inc.
www.thinkstrategies.com
Slide 11

12. Introduction
Bryan
House,
Vice
President
Marketing
Acquia

13. Self Hosted / Cloud / VPS “Managed” Hosting “Premium Managed”
Hosting
Your Effort Traditional
Hosting
Options

14. Self Hosted / Cloud / VPS “Managed” Hosting “Premium Managed”
Hosting
Your Effort

15. Self Hosted / Cloud / VPS “Managed” Hosting “Premium Managed”
Hosting
Your Effort

16. Optimized
Drupal
environment
Real-­‐time
elasticity
Single
vendor
for
Drupal
expertise
&
support

17. Optimized
Drupal
Runtime
• Single
or
multi-­‐server
deployments
• Apache,
PHP,
MySQL
• Varnish,
APC,
Memcache
• Acquia
Search
(ApacheSolr)
• Configured
and
tuned
• Battle
tested,
production
ready

18. Acquia
Cloud
Runtime
Architecture
• Built
on
Amazon
EC2,
SAS
70
certified
platform
• Highly
available,
redundant
configurations
• Shared
or
dedicated
load
balancer
options
• Fault-­‐tolerant
HA
file
system
• Automated
&
manual
backups

19. Optimized
Developer
Experience
• Dev,
Stage,
and
Prod
environments
Drupal Developer Experience
• GIT
&
SVN
support
• Highly
automated
workflow
• CLI
and
API
interface

20. Acquia
Cloud
Development
Workflow

21. Acquia
Cloud
Development
Workflow
Code
Database
Files

22. Acquia
Cloud
Development
Workflow
Code
Database
Files

23. Acquia
Cloud
Development
Workflow
Code
Database
Files

24. Acquia
Managed
Cloud
• Target
-­‐
business-­‐critical
sites,
99.95%
uptime
• High
availability,
multi-­‐
server
configurations
Drupal Developer Experience
• Redundant
architecture,
including
failover
across
geographies
• Burstable,
elastic
resources
• White
glove
support

25. Acquia
Dev
Cloud
• Target
-­‐
Professional
developers
managing
client
sites
• Single-­‐server
Drupal Developer Experience
configurations
• Multiple
separate
sites
per
server

26. Acquia
Dev
Cloud
• Target
-­‐
Professional
developers
managing
client
sites
• Single-­‐server
Drupal Developer Experience
configurations
• Multiple
separate
sites
per
server
• Self-­‐service
or
SLA-­‐
based
support
options

27. Acquia
Cloud
Demo

39. Case
Studies
–
Acquia
Cloud
in
Action

41. Case
Studies
–
Al
Jazeera
• Site:
http://english.aljazeera.net/
• Situation:
• Traditional
hosting
provider
• Experienced
downtime
&
outages
due
to
traffic
spikes
• News
site
–
with
live
blogging
–
traffic
is
highly
variable
/
unpredictable
• After
moving
to
Acquia
Managed
Cloud:
• Elastic
environment
to
respond
to
10x
&
20x
spikes
in
traffic
• Tuning
via
application
configuration
&
optimization
changes
• Added
redundancy
and
backup
strategy

42. Global
PR
Firm
-­‐
Scalability
Global PR Firm

43. Case
Study
–
Global
PR
Firm
• Site:
Announcement
website
–
multi-­‐$B
merger
• Situation
• No
Drupal
hosting
/
performance
experience
• Expecting
20M
page
views
• Unable
to
hit
load
test
benchmarks
• After
moving
to
Acquia
Managed
Cloud:
• Heavy
testing
under
load
using
SOASTA
CloudTest
• Performance-­‐tuned
application
and
stack
configuration
• Served
5,000
requests
&
830
page
views
per
second
• Scaled
down
post
launch
-­‐
saved
$$

44. Drupal
optimized
PaaS
Elastic
resources,
real-­‐time
responsiveness
Flexible
architecture
Single
vendor
for
complete
support

45. Questions
• For
more
information,
visit:
• http://acquia.com
• http://twitter.com/acquia
• Contact
us:
Today’s webinar recording
will be posted at:
http://acquia.com/resources/recorded_webinars
• sales@acquia.com
• 888.9.ACQUIA