4. 5
Fear of past
6 Need for
messed up
Flexibility
projects
Hate Until now the
Process…..process brand was more
kill creativity important

7. 90%
Forces Governing Adoption
80% 1. Operations Complexity
70%
2. Marketing Ecosystem
3. Technologically Ready
4. Need for KPI’s & Actionable
60%
50% Data
40%
5. Acquisition v. Retention
Spend
30%
20%
10%
0%
Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media

8. 90%
Forces Governing Adoption
80% 1. Operations Complexity
70%
2. Marketing Ecosystem
3. Technologically Ready
4. Need for KPI’s & Actionable
60%
50% Data
40%
5. Acquisition v. Retention
Spend
30%
20%
10%
0%
Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media