The document discusses 4 lessons that can be learned from a rock 'n' roll band's sales approach. The lessons are: 1) Build anticipation for upcoming events to get fans excited; 2) Be professional by starting on time and delivering as expected; 3) Give customers what they want by playing popular songs from new and past albums; and 4) Give customers something extra by surprising them with an unexpected encore that blows them away.

1. 4 Sales lesson from a
Rock ‘n’ Roll Band
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2. 1
Build anticipation
“The band advertises their upcoming event to their
fans. Once the event was sold out, they let everyone
know that, it made them a part of an exclusive group.
An opening band warms up the crowd and makes
them ready for the main event.”
Get prospects excited to work with you,
and remind existing customers why you
are their best option. Warm up the
clients by sending Newsletters, which
should include impressive testimonials,
success stories and awards won or the
certifications. It should also include
Referrals to show that others have
referred you.
AAyuja Internal and Confidential © 2012

3. 2
Be professional
The great salespeople have “can do”
attitude because of this attitude they will
find the way to get the job done and get
more referrals and repetitive business
with long term cash flow.
“The Rock n Roll band are pros at what they do.
They start on time and sound exactly same as they
were expected to sound
Be honest and truthful to the client ,
never over promise and under deliver it’ll
surprise the customer. Be certain about
your deliverables and what the client can
expect from you. Shared expectations
increases harmony and sales.

4. 3
Give them what they want
The band plays the songs from their new album, allowing people to
hear those songs live for the first time. They also play their hits from
previous albums. These are the songs that made them popular with
their core audience.
Understand your customer’s business
model so that you can show them that
you understand their needs promptly to
deliver the required solution and speak
their language fluently. Clients expect
prompt attention, return sales calls and
realistic deadlines. Customers expect
honest communications, following
continuous improvement principle to
boost value

5. 4
Give them something extra
Surprise your customer by doing
something extra for them , they will be
overwhelmed.
Send them a hand written Thank you
note once the project is completed.
Send them a gift once the payment
received.
Finishing the project before the deadline
After playing for nearly two hours, band came back out
for a four song encore that was unlike anything anyone
expected – and blew the audience away.
AAyuja Internal and Confidential © 2012

6. 4
Give them something extra
Surprise your customer by doing
something extra for them , they will be
overwhelmed.
Send them a hand written Thank you
note once the project is completed.
Send them a gift once the payment
received.
Finishing the project before the deadline
After playing for nearly two hours, band came back out
for a four song encore that was unlike anything anyone
expected – and blew the audience away.
AAyuja Internal and Confidential © 2012