14. Don’t just copy what others do
“What works for us may not work for you. Please do your own testing.
Your conversion rates may suffer if you copy us.”
22. Remote user research
Ask your visitors to help you
improve your website
What you’ll learn
★ What visitors think you do
★ What visitors remember
23. Usability testing
Watch videos of people using
your website and listen to their
problems
What you’ll learn
★ Why visitors leave
★ Things that confuse visitors
Use coupon code warmgun2011 for a free test!
35. You need to align your metrics with that...
Media = Page views
Drive traffic to increase advertising revenue
Transaction = Revenue
Increase conversion rate and number of transactions
Subscription = Lifetime Value
Reduce churn and increase lifetime value
Social = Retention
Increase % of users who come back regularly
The idea here is that we should set our businesses up so that we are learning about our customers ALL the time.\n\n
People get hung up on the tools.\nBut it's not about the tools.\nThese tools just help you get data.\nThey don't tell you what to test.\nThe tools aren't as important and figuring out what to actually test.\n
The second half this workshop is going to focus on conversion optimization and increasing revenue.\n
What you can do with these tools is baseline your metrics.\n
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Don’t guess or make assumptions. Find out which parts of your business are underperforming and why.\n
You can also run A/B tests with these tools.\n
And measure the results.\n
People get hung up on the tools.\nBut it's not about the tools.\nThese tools just help you get data.\nThey don't tell you what to test.\nThe tools aren't as important and figuring out what to actually test.\n
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But when designing for results what you really trying to do is\nImprove your user experience to meet your business goals.\n
You need great ideas.\n
Copying what others have done without testing will lead to suboptimal results.\nGet inspired by others and than try things for yourself.\nBased on several posts by 37signals and their successful tests, every web app uses\n“See Plans and Pricing”\n
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Many ways to learn, phone interviews, in-person, landing pages, MVPs, etc...\n
Instead, you should learn what works best for your customers!\n
its really hard to predict what works and what doesn’t -- don’t even try to guess, just run the tests and collect evidence to support your ideas.\n
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Why are your visitors not converting?\n
What are their objections?\n
Survey question created by Avinash Kaushik\n
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4 core types of online businesses\nEach have different reasons people come back and various way to monetize\n\n