Visit http://www.4astransformation.com for more information.

1. A $170B+
Industry
Still trying to define an online GRP
And now trying to understand if our
messages are reaching humans

2. A TALE OF TWO HIGHWAYS
THE BIG DATA
AUTOBAHN
NEURO SCIENCES
PROGRAMMATIC
NATIVE MESSAGING
FACIAL RECOGNITION
ANTICIPATORY TARGETING

3. A TALE OF TWO HIGHWAYS
THE BIG DATA
AUTOBAHN
THE SLOW LANE
INTO FORT LEE
NEURO SCIENCES
PROGRAMMATIC
NATIVE MESSAGING
FACIAL RECOGNITION
ANTICIPATORY TARGETING
TRANSPARENCY ISSUES
COMPLEXITY ISSUES
PRIVACY CHALLENGES
LACK OF STANDARDS
CLICK FRAUD

4. ANXIETY CONTINUUM
LOW LEVELS
OF ANXIETY
The pudding wine
glasses haven’t been
washed in time for
dinner
> THAN

5. ANXIETY CONTINUUM
LOW LEVELS
OF ANXIETY
MAXIMUM LEVELS OF
ANXIETY
The pudding wine
glasses haven’t been
washed in time for
dinner
My husband is a meth
dealer, laundering millions
of dollars and involved in
the deaths of 200 people
< THAN

6. EVANGELIZE THE BEST AND NEXT
PRACTICES
IDENTIFY THE RIGHT CURRENCIES
FOR THE FUTURE
CROSS-MEDIA
MEASUREMENT

7.  3MS ONLINE STANDARDS
 CIMM – CROSS MEDIA COALITION
 INNOVATION ACROSS CLIENTS,
AGENCIES, PUBLISHERS,
RESEARCHERS…
MANY ACHIEVEMENTS TO
CELEBRATE

8. Bob Liodice
ANA
WHERE ARE WE RIGHT NOW?
Manish Bhatia
ComScore
Steve Hasker
Nielsen
Michael O’Connor
AOL
Sara Bamber
FCB Garfinkel
Kris Magel
Initiative
Torrence Boone
Google
Dan Lovinger
NBCUniversal
Amanda
Richman
Starcom
Jeff Lucas
Viacom
Geri Wang
ABC
George Ivie
MRC

12. DRIVING CHANGE
TOGETHER
• PUSH FOR THE RIGHT STANDARDS
• EXPOSE LACK OF EXPOSURE, FIX THE
FRAUD
• STAY AHEAD OF MEASURING YOUNGER AND
MORE MULTI-TASKING AUDIENCES
• CELEBRATE THE BEST NEXT PRACTICES

13. Courtesy of Anne Taintor