You're Invited: How to Create Buzz and Drive Attendance to Your Event Using Social Media
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Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
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You're Invited: How to Create Buzz and Drive Attendance to Your Event Using Social Media
- 1. You’re Invited: How to Create Buzz and Drive Attendance to Your Event Using Social Media
- 2. Max Silver Social Media Training Manager 617-329-9835 msilver@451marketing.com www.linkedin.com/in/maxesilver @maxesilver www.451Marketing.com
- 3. National Public Relations, Social Media, and Search Marketing Agency Founded in 2004 Headquartered in Boston with offices in New York and Los Angeles 65 Full-time staff, strong connections with gift guide media Recognized as a 2011, 2012, 2013 an award recognizing the fastest growing private companies headquartered in Massachusetts About 451 Marketing
- 4. Evolution of Event Promotion
- 6. Social media promotion increases ticket sales to that event by an average of 30%* and helps reduce drop outs during booking. *Data reported by event promotion and management company BookItBee
- 8. Agenda • Intro to Event Promotion Strategy • Pre-Event • During Event • Post-Event • Case Studies • Q & A
- 9. Social Media = Primary Weapon Social media sites and blogs now account for approximately 27% of the total time* Americans spend online.
- 10. is NOT expensive Social Media…
- 11. Social Media… brings people to your landing page
- 12. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
- 13. Social Media… is dynamic and self-propelling
- 14. Social Media Marketing can PromotersCustomersVisitorsStrangers Attract Convert Impress
- 15. Before the Event
- 16. Pre - Event Timeline Announcement Steady Promotion Ramp Up Promotions Final Push 6w 4w 3w 2w 1w
- 17. Where to start?
- 19. Create a shortened, customizable, trackable link for your event landing page Get Stats: when and how many times people are clicking Track from Day One
- 20. Track from Day One
- 21. 1.11 Billion Users Confirmed and potential guestlist Google Map of exact location Direct link to ticket page
- 23. 500 Million Users Include important info: hashtags, bit.ly link, and event date Get your connections to retweet Get your speakers to promote
- 24. Ask for feedback Giveaway tickets Spotlight Speaker Profiles Show highlights from past events Countdown the days Crowdsource ideas
- 26. 343 Million Users Use keywords that are popular search terms to boost your SEO
- 28. 100 Million Users 4B photos Use description for call to action Use relevant hashtags
- 30. 48.7 Million Users Make sure to edit pin to add event link as source
- 32. #YachtWeek
- 33. 1 Billion Users 72+ hours of video uploaded every min
- 34. 14 Million Users
- 36. Keep Your Content Fresh
- 37. During the Event
- 38. 55% of mobile market in US is smartphones - 129.4 million people Why Use it During Your Event? (Via comScore)
- 40. #451webinar Tweet highlights like statistics that are interesting to your audience
- 41. #BostonCalling Behind-the-scenes content Up-to-the-minute updates Thoughts and reflections Immediate audience feedback Respond to inquiries
- 42. Add context with multimedia
- 43. #BostonCalling
- 44. After the Event
- 49. #BostonCalling
- 51. Twitter proved to be an instrumental tool in attracting business leaders to and engaging them at BBJ events. Case Study: Boston Business Journal
- 52. Case Study: Boston Business Journal Goal Create buzz and engagement around their signature events online Approach 451 Marketing designed and executed an event promotion and live-tweeting strategy that included establishing hashtags for all BBJ signature events, pre-event promotion to create buzz amongst attendees and honorees, and live event coverage. Results • Over 51 million impressions for BBJ events, advertisers, and sponsors • The BBJ Twitter handle grew more than 360% - from 4,400 to over 16,000
- 53. Takeaways: • Start at least a month in advance • Promote across several different platforms • Create a hashtag to brand your event • Schedule your tweets beforehand • Add multimedia – photos, videos, links - whenever possible • Be attentive and responsive to comments and inquiries from potential attendees. Follow up before, during, and after your event • Curate content from your event participants
- 54. Questions?
- 55. You’re Invited: How to Create Buzz and Drive Attendance to Your Event Using Social Media