SlideShare uma empresa Scribd logo

Kotler02exs

•Transferir como PPT, PDF•
•
S
Sumit Pradhan
NegóciosTecnologia
1 de 20
Chapter 2 Adapting Marketing to the New Economy PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object]
Drivers of the New Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in Business Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in Business Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing ,[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: E-business ,[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: Web Site Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Seven “C’s” of Web Site Design
How Marketing Practices are Changing: Web Site Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: Web Site Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dot.com revenue and profit models:
How Marketing Practices are Changing: CRM ,[object Object],[object Object],[object Object]
How Marketing Practices are Changing: CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Marketing Practices are Changing: CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Marketing in new liberalised economy
Marketing in new liberalised economyMarketing in new liberalised economy
Marketing in new liberalised economyVikash Kumar Bibhakar
 
Chapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyChapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyGrace Asi
 
Chapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyChapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyGrace Asi
 
Adapting marketing to the new economy
Adapting marketing to the new economyAdapting marketing to the new economy
Adapting marketing to the new economyYogita Narang
 
Adapting marketing to the new economy
Adapting marketing to the new economyAdapting marketing to the new economy
Adapting marketing to the new economymayankvns
 
CRM - Customer Relationship Marketing
CRM - Customer Relationship Marketing CRM - Customer Relationship Marketing
CRM - Customer Relationship Marketing Deniz Kurugöllü
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRMDR. SHAJAHAN mba phd
 
Ch 10
Ch 10Ch 10
Ch 10mhatcher
 

Recomendados

Marketing in new liberalised economy
Marketing in new liberalised economyMarketing in new liberalised economy
Marketing in new liberalised economyVikash Kumar Bibhakar
 
Chapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyChapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyGrace Asi
 
Chapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyChapter 2 adapting marketing in the new economy
Chapter 2 adapting marketing in the new economyGrace Asi
 
Adapting marketing to the new economy
Adapting marketing to the new economyAdapting marketing to the new economy
Adapting marketing to the new economyYogita Narang
 
Adapting marketing to the new economy
Adapting marketing to the new economyAdapting marketing to the new economy
Adapting marketing to the new economymayankvns
 
CRM - Customer Relationship Marketing
CRM - Customer Relationship Marketing CRM - Customer Relationship Marketing
CRM - Customer Relationship Marketing Deniz Kurugöllü
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRMDR. SHAJAHAN mba phd
 
Ch 10
Ch 10Ch 10
Ch 10mhatcher
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementDeepak Srivastava
 
Marketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer ValueMarketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer ValueAlpha & Omega Healthcare Management Consulting
 
Teamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingTeamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingJudy Lane
 
Direct marketing, online maketing, retailing
Direct marketing, online maketing, retailingDirect marketing, online maketing, retailing
Direct marketing, online maketing, retailingArchit Sharma
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptsEdu4Sure
 
Transactional marketing
Transactional marketingTransactional marketing
Transactional marketingRishav Mahajan
 
DIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELSDIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELSSundar B N
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingNaveen Prasad
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingHarshDeepSingh427157
 
Customer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCustomer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCarlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431
 
Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)Dr. Rajiv P. Kumar
 
MARKETING
MARKETINGMARKETING
MARKETINGNithya Ayypan
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4patmcgraw
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingsukesh gowda
 
B2B marketing
B2B marketingB2B marketing
B2B marketingUnitedworld School Of Business
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing ravneetubs
 
Diirect marketing strategies
Diirect marketing strategiesDiirect marketing strategies
Diirect marketing strategiesChao Onlamai
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalviShaalvii Sharma
 
Relationship Marketing Basic Concepts
Relationship Marketing Basic ConceptsRelationship Marketing Basic Concepts
Relationship Marketing Basic ConceptsUiTM
 
E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communicationyesim p. soylu
 
New Marketing for the New Economy - Kotler
New Marketing for the New Economy - KotlerNew Marketing for the New Economy - Kotler
New Marketing for the New Economy - KotlerFilipe Mello
 
Pemasaran Restoran
Pemasaran RestoranPemasaran Restoran
Pemasaran RestoranHome
 

Mais conteúdo relacionado

Mais procurados

Teamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingTeamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingJudy Lane
 
Direct marketing, online maketing, retailing
Direct marketing, online maketing, retailingDirect marketing, online maketing, retailing
Direct marketing, online maketing, retailingArchit Sharma
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptsEdu4Sure
 
Transactional marketing
Transactional marketingTransactional marketing
Transactional marketingRishav Mahajan
 
DIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELSDIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELSSundar B N
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingNaveen Prasad
 
Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)Dr. Rajiv P. Kumar
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4patmcgraw
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingsukesh gowda
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing ravneetubs
 
Diirect marketing strategies
Diirect marketing strategiesDiirect marketing strategies
Diirect marketing strategiesChao Onlamai
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalviShaalvii Sharma
 
Relationship Marketing Basic Concepts
Relationship Marketing Basic ConceptsRelationship Marketing Basic Concepts
Relationship Marketing Basic ConceptsUiTM
 
E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communicationyesim p. soylu
 

Mais procurados (20)

Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer ValueMarketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer Value
 
Teamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingTeamworks Customer Relationship Marketing
Teamworks Customer Relationship Marketing
 
Direct marketing, online maketing, retailing
Direct marketing, online maketing, retailingDirect marketing, online maketing, retailing
Direct marketing, online maketing, retailing
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Transactional marketing
Transactional marketingTransactional marketing
Transactional marketing
 
DIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELSDIRECT MARKETING CHANNELS
DIRECT MARKETING CHANNELS
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Customer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & CommunicationCustomer Mix: Strategic Marketing & Communication
Customer Mix: Strategic Marketing & Communication
 
Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)Direct Marketing By: Rajiv P. Kumar (Buddhist)
Direct Marketing By: Rajiv P. Kumar (Buddhist)
 
MARKETING
MARKETINGMARKETING
MARKETING
 
Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4Direct Marketing 101 Workshop 4
Direct Marketing 101 Workshop 4
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
 
B2B marketing
B2B marketingB2B marketing
B2B marketing
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing
 
Diirect marketing strategies
Diirect marketing strategiesDiirect marketing strategies
Diirect marketing strategies
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalvi
 
Relationship Marketing Basic Concepts
Relationship Marketing Basic ConceptsRelationship Marketing Basic Concepts
Relationship Marketing Basic Concepts
 
E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communication
 

Destaque

New Marketing for the New Economy - Kotler
New Marketing for the New Economy - KotlerNew Marketing for the New Economy - Kotler
New Marketing for the New Economy - KotlerFilipe Mello
 
Pemasaran Restoran
Pemasaran RestoranPemasaran Restoran
Pemasaran RestoranHome
 
What are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahWhat are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahSameer Mathur
 
Digitization connectivity and marketing
Digitization connectivity and marketingDigitization connectivity and marketing
Digitization connectivity and marketingShruti Dubey
 
Philosophies Of Marketing Management
Philosophies Of Marketing ManagementPhilosophies Of Marketing Management
Philosophies Of Marketing ManagementVivian Jaque Martinez
 
Digitization strategy
Digitization strategyDigitization strategy
Digitization strategyvargasonrt
 
Marketing philosophy
Marketing philosophyMarketing philosophy
Marketing philosophyCharu Sharma
 
Digitalisation strategies
Digitalisation strategiesDigitalisation strategies
Digitalisation strategiesSuprabha B
 
Marketing management philosophies
Marketing management philosophiesMarketing management philosophies
Marketing management philosophiesPrayash Neupane
 
The Marketing Environment
The Marketing EnvironmentThe Marketing Environment
The Marketing EnvironmentMehmet Cihangir
 
Marketing environment
Marketing environmentMarketing environment
Marketing environmentmustafvi786
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPTAabhas Rastogi
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningDaniel Gibson
 

Destaque (16)

New Marketing for the New Economy - Kotler
New Marketing for the New Economy - KotlerNew Marketing for the New Economy - Kotler
New Marketing for the New Economy - Kotler
 
Pemasaran Restoran
Pemasaran RestoranPemasaran Restoran
Pemasaran Restoran
 
What are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi SarmahWhat are the different levels of market segmentation_Rukmi Sarmah
What are the different levels of market segmentation_Rukmi Sarmah
 
Digitization connectivity and marketing
Digitization connectivity and marketingDigitization connectivity and marketing
Digitization connectivity and marketing
 
Philosophies Of Marketing Management
Philosophies Of Marketing ManagementPhilosophies Of Marketing Management
Philosophies Of Marketing Management
 
Marketing enviornment
Marketing enviornmentMarketing enviornment
Marketing enviornment
 
Digitization strategy
Digitization strategyDigitization strategy
Digitization strategy
 
Marketing philosophy
Marketing philosophyMarketing philosophy
Marketing philosophy
 
Digitalisation strategies
Digitalisation strategiesDigitalisation strategies
Digitalisation strategies
 
Marketing management philosophies
Marketing management philosophiesMarketing management philosophies
Marketing management philosophies
 
Digitisation Overview
Digitisation OverviewDigitisation Overview
Digitisation Overview
 
The Marketing Environment
The Marketing EnvironmentThe Marketing Environment
The Marketing Environment
 
Marketing environment
Marketing environmentMarketing environment
Marketing environment
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 

Semelhante a Kotler02exs

0324536380 77280 (1)
0324536380 77280 (1)0324536380 77280 (1)
0324536380 77280 (1)mohit dahiya
 
Full Smarter Commerce Global Summit Agenda
Full Smarter Commerce Global Summit AgendaFull Smarter Commerce Global Summit Agenda
Full Smarter Commerce Global Summit AgendaFEL4
 
E Commerce-2
E Commerce-2E Commerce-2
E Commerce-2megalak
 
How Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The FutureHow Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The Futureauexpo Conference
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketingAnmol Chaturvedi
 
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
 
Digital Marketing.ppt
Digital Marketing.pptDigital Marketing.ppt
Digital Marketing.pptVadivarasan
 
E-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in HyderabadE-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in Hyderabadmadhupriya3zen
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller MeetupDaytodayebay
 
Boosting B2B Demand 3 Killer Techniques for Effective Demand Generation
Boosting B2B Demand 3 Killer Techniques for Effective Demand GenerationBoosting B2B Demand 3 Killer Techniques for Effective Demand Generation
Boosting B2B Demand 3 Killer Techniques for Effective Demand GenerationSummarRoy
 
E-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in HyderabadE-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in Hyderabadyeswitha3zen
 
E-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in HyderabadE-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in Hyderabadmadhupriya3zen
 
E-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in HyderabadE-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in Hyderabadyeswitha3zen
 
List Owner Overview
List Owner OverviewList Owner Overview
List Owner OverviewTroy Warren
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersSession 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersPraveen Vodnala
 

Semelhante a Kotler02exs (20)

0324536380 77280 (1)
0324536380 77280 (1)0324536380 77280 (1)
0324536380 77280 (1)
 
Digital marketing unit 2
Digital marketing unit 2Digital marketing unit 2
Digital marketing unit 2
 
Full Smarter Commerce Global Summit Agenda
Full Smarter Commerce Global Summit AgendaFull Smarter Commerce Global Summit Agenda
Full Smarter Commerce Global Summit Agenda
 
E Commerce-2
E Commerce-2E Commerce-2
E Commerce-2
 
How Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The FutureHow Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The Future
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketing
 
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
 
Digital Marketing.ppt
Digital Marketing.pptDigital Marketing.ppt
Digital Marketing.ppt
 
E-marketing Mix
E-marketing MixE-marketing Mix
E-marketing Mix
 
E-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in HyderabadE-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in Hyderabad
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller Meetup
 
Boosting B2B Demand 3 Killer Techniques for Effective Demand Generation
Boosting B2B Demand 3 Killer Techniques for Effective Demand GenerationBoosting B2B Demand 3 Killer Techniques for Effective Demand Generation
Boosting B2B Demand 3 Killer Techniques for Effective Demand Generation
 
Chapter 5 IEng5180.ppt
Chapter 5 IEng5180.pptChapter 5 IEng5180.ppt
Chapter 5 IEng5180.ppt
 
E-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in HyderabadE-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in Hyderabad
 
E-commerce_Marketing.RG[1].pptx
E-commerce_Marketing.RG[1].pptxE-commerce_Marketing.RG[1].pptx
E-commerce_Marketing.RG[1].pptx
 
E-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in HyderabadE-commerce Marketing Course in Hyderabad
E-commerce Marketing Course in Hyderabad
 
E-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in HyderabadE-commerce Marketing Course training in Hyderabad
E-commerce Marketing Course training in Hyderabad
 
Kotler01 mkt.crm
Kotler01 mkt.crmKotler01 mkt.crm
Kotler01 mkt.crm
 
List Owner Overview
List Owner OverviewList Owner Overview
List Owner Overview
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersSession 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring Customers
 

Mais de Sumit Pradhan

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsSumit Pradhan
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsSumit Pradhan
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsSumit Pradhan
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing ServicesSumit Pradhan
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand StrategySumit Pradhan
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleSumit Pradhan
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsSumit Pradhan
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the CompetitionSumit Pradhan
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorSumit Pradhan
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorSumit Pradhan
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentSumit Pradhan
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlSumit Pradhan
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionSumit Pradhan
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturySumit Pradhan
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales ForceSumit Pradhan
 

Mais de Sumit Pradhan (16)

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing Channels
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and Retention
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
 

Último

India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 

Último (20)

India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 

Kotler02exs

  • 1. Chapter 2 Adapting Marketing to the New Economy PowerPoint by Karen E. James Louisiana State University - Shreveport
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.