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Legal Issues in iPhone
    Development
         360|iDev 9/27/2009
          Michael Schneider

           Twitter: @hivebrain
  email: mike@HivebrainSoftware.com
Opening Shop


• Choosing an Entity
 • S-Corp or LLC?
Building Product


• Contractors and Employees
• Use of Third Party and Open Source Code
Going Live

• Do you need a custom end user license
  agreement?
 • Warranty Disclaimers
 • Apple’s form provides no DMCA
    coverage for user generated content
Going Live
Going Live
Protecting Your Turf
What is IP?
  – Intangible rights
  – Can be embodied in tangible objects

Why have IP?
  – Encourage creation to benefit society
  – Balance of interests

Why do companies protect their IP?
  – Protect valuable assets
  – Restrict the competition
  – Increasingly important
Types of Intellectual
            Property
• Patent
• Copyright
• Trademark
• Trade Secret
IP Rights
Form of IP     Difficult to get   Cost to register?          How long to get      Length of
               rights?                                       rights?              protection


Copyright      Easy               Free until you register.   Rights exist         Generally, 70 years
                                  Less than $200 if you      instantly            after the author
                                  register                                        dies


Patent         Hard               Expensive (Anywhere        2-3 years after      20 years from
                                  from $5,000 -              filing                filing date
                                  $25,000 and up)



Trade Secret   Easy (but must     No registration            Rights exist         Can be perpetual
               be diligent to       process                  instantly
               keep)


Trademark      Relatively easy    Free if you don’t          Some rights exist    Can be perpetual
               (unless mark is    register. Registration     instantly.
               descriptive)       is $1,000 - $2,000         Registration takes
                                  and up                     12 – 18 months
IP Rights
Protecting Your Turf
Protecting Your Turf
Protecting Your Turf
Myths about IP

– I paid for it, so I own it.

– I can use pictures on the Internet, as long as I
  give the author credit.

– The source code was on the Internet, so I can
  use it, right?

– I can use it, it’s “fair use.”
Piracy
User Generated
        Content
• Great source of diverse content without
  much cost to you
• But you need to comply with the DMCA
  safe harbor requirements, or you could be
  liable for copyright infringement based on
  the actions of your users.
Contact Info
• Michael Schneider
    • HiveBrain Software / Bitwise Legal
• mike@hivebrainsoftware.com
• www.thisistech.com
• Twitter: hivebrain
• (206) 428-7530

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Legal Issues In iPhone Dev

  • 1. Legal Issues in iPhone Development 360|iDev 9/27/2009 Michael Schneider Twitter: @hivebrain email: mike@HivebrainSoftware.com
  • 2. Opening Shop • Choosing an Entity • S-Corp or LLC?
  • 3. Building Product • Contractors and Employees • Use of Third Party and Open Source Code
  • 4. Going Live • Do you need a custom end user license agreement? • Warranty Disclaimers • Apple’s form provides no DMCA coverage for user generated content
  • 7. Protecting Your Turf What is IP? – Intangible rights – Can be embodied in tangible objects Why have IP? – Encourage creation to benefit society – Balance of interests Why do companies protect their IP? – Protect valuable assets – Restrict the competition – Increasingly important
  • 8. Types of Intellectual Property • Patent • Copyright • Trademark • Trade Secret
  • 9. IP Rights Form of IP Difficult to get Cost to register? How long to get Length of rights? rights? protection Copyright Easy Free until you register. Rights exist Generally, 70 years Less than $200 if you instantly after the author register dies Patent Hard Expensive (Anywhere 2-3 years after 20 years from from $5,000 - filing filing date $25,000 and up) Trade Secret Easy (but must No registration Rights exist Can be perpetual be diligent to process instantly keep) Trademark Relatively easy Free if you don’t Some rights exist Can be perpetual (unless mark is register. Registration instantly. descriptive) is $1,000 - $2,000 Registration takes and up 12 – 18 months
  • 14. Myths about IP – I paid for it, so I own it. – I can use pictures on the Internet, as long as I give the author credit. – The source code was on the Internet, so I can use it, right? – I can use it, it’s “fair use.”
  • 16. User Generated Content • Great source of diverse content without much cost to you • But you need to comply with the DMCA safe harbor requirements, or you could be liable for copyright infringement based on the actions of your users.
  • 17. Contact Info • Michael Schneider • HiveBrain Software / Bitwise Legal • mike@hivebrainsoftware.com • www.thisistech.com • Twitter: hivebrain • (206) 428-7530