ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand. In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.

1. March 27, 2014
Ordering Up A More Effective
Restaurant Website

2. PRESENTERS
Aryanne Israel
Director, Restaurant Marketing
ChowNow
Brian Costello
US Business Development
1&1 Internet

3. COMPANY OVERVIEW
Founded: 2010 | Headquarters: Los Angeles, CA

4. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A

5. Free advertising:
Google+, Yelp, Urbanspoon
and City Search
Accuracy:
Review and update claimed,
unclaimed and missing listings
Tips:
• Moz.com: Ensure
consistency across all
websites to increase search
ranking authority
• 1&1 List Local: Attract local
customers to your website
by advertising on all major
local directories
CLAIM DIRECTORY PAGES

6. GOOGLE+
Benefits:
• Increases search rank
• Makes your hours,
phone, address, website
visible/accessible
Tips:
• Choose a specific
category
• Be thorough with details
• Customize your page
• Encourage engagement
Easy profile setup:
http://www.youtube.com/wa
tch?v=7rwJ_tYhFsg

7. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A

8. HOMEPAGE
8
Clearly state
location and
hours
Easy navigation
Prioritize
e-commerce
Encourage SM
engagement
Delicious,
beckoning
“staple” menu
item
Area to push
and promote
news

9. YOUR STORY
9
Delicious Photos
Blog
About the chef/owners
Press links

10. MENU OPTIMIZATIONS
10
Menu type:
• HTML: By far the best option
• Searchable: Google
recognizes content, and
pushes your website up in
searches
• Mobile friendly
• Flash: Not recommended
• Slow to load
• Not searchable
• Doesn’t load on mobile
Specials:
• Post a calendar that highlights each
night's specials or promotions
Online ordering:
• Converts static menu into a
dynamic marketplace

11. WEBSITE PROMOTION
11
YOUR WEBSITE
POS SIGNAGE
VOICEMAIL RECORDING
INTERIOR SIGNAGE
STAFF
FLYER
S
MENU

12. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A

13. 2014 RESTAURANT LANDSCAPE
13
Engagement:
2/3 of customers visit a restaurant’s
website before dining
Customer demand:
95% of smart phone owners search
for restaurants on their phone and
75% make purchases
Revenue:
Dominos made $1 billion in online
ordering revenue in 2013
Efficiency:
30% more to-go orders for
restaurants with online ordering

14. PRODUCT OVERVIEW
14

15. CASE STUDY 1: CONVERT PHONE TO ONLINE ORDERS
15
IN-STORE FLYERS
FACEBOOK
ADVERTISING
Problem: Tasty Burger needed a better
way to manage their increasing to-go
business
Solution: Establish a system to more
efficiently receive and process orders
Objective: Incentivize loyal customers
to convert to online ordering
Deal: 10% off first time online/mobile
orders
Live: 6/22/13-7/22/13
SIGNAGE
TACTICS

16. RESULTS:
INCREASED ORDERS ACROSS ALL CHANNELS
16
Order Frequency: +4X vs. average restaurant launch
Largest Order: $701.99
Order Distribution: Promotion drove orders across all
channels
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
1 2 3
R
e
v
e
n
u
e
# of Months on the platform
Ramp Up Period Comparison
Tasty Burger - Deal
SunLife Organics-
No Deal
44%
35%
8%
13%
Order Breakdown
Web
Mobile Web
Facebook
iPhone

17. CASE STUDY 2: STREAMLINING TO-GO ORDERING
17
IN-STORE FLYERSFACEBOOK
ADVERTISING
Problem: SunLife Organics staff is
overwhelmed with business and can
barely keep up with meal-time rushes.
Solution: Establish a more efficient
ordering system.
Objective: Drive awareness of SunLife
Organics’ iPhone and Facebook
ordering.
Deal: No deal
TACTICS

18. RESULTS
18
REPEAT ORDERS: +6.5 ORDERS/CUSTOMER

19. AGENDA
1. Increase your website’s visibility and utility
2. Best practices for branding and engagement
3. Online ordering case studies
4. Finding the ChowNow Web App on MyWebsite
5. Q & A

20. Finding ChowNow in the Web Apps Store is Easy!
20

21. Search for ChowNow
21

22. ChowNow Web App Description
22

23. Special Offer for 1&1 Customers
23

24. ChowNow is Easy to Add to your Site
24

25. 2 Simple Steps and…
25

26. You have ChowNow Online Ordering on your Site!
26

27. Q&A

28. Contact information
Aryanne Israel
ChowNow
Director, Restaurant
Marketing
aryanne@chownow.com
Brian Costello
1&1 Internet, Inc.
US Business Development/
Partner Manager
brian.costello@1and1.com