1. VIA: GIF CONNOISSEUR.

2. <Beyond Pixels>
</Youth Marketing in the Digital Era>
by the #wabisabians 23·11·12
@Helsinki.

4. we are the #wabisabians.
we live in Barcelona the Internet.

5. Barcelona, Spain. 2011

7. we explore the future
and translate it for
brands, companies and consumers
people
connecting the digital world
with real life,
and viceversa.

8. trend research · digital strategy · experiments!

14. be
value
know do

15. imperfect
future.
.img: “RGB experiments” x Emilio Gomariz

16. WTF!!!

18. NOSTALGIA
FUTURA
[NEW AESTHETIC]
‘CONNECTION’ BY EMILIO GOMARIZ.

19. NOSTALGIA
FUTURA
’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.

20. NOSTALGIA
FUTURA
Angry Birds All Levels
Ink on tracing paper
x Evan Roth

21. NOSTALGIA
FUTURA
Blogs = Magazines

22. WE
ME
[SHARING ECONOMY]
‘EXTREMITY I’ BY EMILIO GOMARIZ.

23. WE
ME
ArduSat
open-source
satellite

26. Chris Milk
on Think Quarterly (Google)

32. Let’s ask Bruce...

35. Empty your mind

40. be shapeless

41. Less advertising and more
relevant content.

42. be formless

43. Be inspiring.
Be Beta.

44. digital
like water

45. digital is
not just about
screens (pixels)
anymore

46. digital is now
about
culture.

47. digital
you put water
into a cup,
it becomes
the cup

48. Big idea > Small Ideas!

51. digital
you put water
into a bottle, it
becomes
the bottle

52. From control
to collaboration.

54. you put it
in a teapot,
digital it becomes
the teapot

55. makers.

56. digital
water can flow

57. From silos to
streams.

58. From silos to
streams.
+ hint.fm

59. campaigns > platforms!

60. or it can crash

61. “If we no longer see the
internet as a free and open,
Facebook, automatically
becomes the enemy”.

62. digital
be water my friend

63. how should we connect
with a new generation
of consumers?

64. how should we connect
with a new generation
of consumers people?
+ MENEO by DEVICE

65. WTF!!!

66. “Human after all.”
- Daft Punk.

67. SPEED · HACK · remix

68. “We want to be faster”.
SPEED · HACK · remix

69. “We want to participate”.
SPEED · HACK · remix

70. “We want to collaborate”.
SPEED · HACK · remix

71. Keep it cool.
Embed the Y-factor.

72. Dreams

73. Facts

74. Our belief is,
unless marketing
contributes to society or
inspires,
it’s pollution.
- Ajaz Ahmed
/AKQA

75. be
value
know do

76. be
value
know do

77. Let’s change
hack the
world!
+ SALVADOR DALI by FAB CIAROLO

78. kiitos!
VIA GIF CONNOSSEIUR!

79. ask the #wabisabians
mail:
andres@wabisabilab.com
twitter:
@colmenares
+ facebook.com/wabisabilab